VP/SVP, DTC Growth & Digital Product

<p><strong>About Us</strong></p> <p>The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.</p> <p>With an exceptional efficacy rate, the world has taken notice — we’ve raised over $14M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.</p> <p><strong>About The Role</strong></p> <p>As VP, DTC Growth &amp; Digital Product you will lead the full growth organization including performance strategy, Meta and Google acquisition, analytics and reporting, and ecommerce product/CRO, with LTV:CAC as the north star metric. This role oversees growth strategy, media investment, and digital product optimization, with a mandate to build a durable, diversified growth engine capable of scaling the business to $100M+ in annual revenue.</p> <p>You will report directly to the President with functional head direct reports across growth, digital product and CRO. You will be responsible for setting strategy, and driving execution through the team. This is a highly hands-on role for a builder who can design systems, lead teams, and drive outcomes.</p> <p><strong>The Opportunity</strong></p> <p>This role offers full executive ownership of building the growth engine that will define the next phase of Thesis + Stasis. You will shape strategy, systems, and teams that scale the business to category leadership.</p> <p><strong>How You’ll Make an Impact:</strong></p> <p>Own Growth &amp; Revenue Outcomes</p> <ul> <li>Own end-to-end growth strategy to profitably acquire new customers and subscribers and rapidly scale while preserving and elevating brand equity</li> <li>Act as executive owner of customer acquisition and conversion performance</li> <li>Translate company-level revenue targets into channel, investment, and digital merchandising strategy.&nbsp;</li> <li>Drive efficient growth with clear CAC, LTV, ROAS, and payback.&nbsp;</li> </ul> <p>Lead End-to-End Growth Strategy</p> <ul> <li>Define and