Brand Consulting - Creative Director - Experiential

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

The Role

We have an exciting opportunity for a talented and experienced Creative Director to join our award-winning international team and play a pivotal role in a newly formed creative leadership team. Reporting to a Group Creative Director, you’ll take responsibility to lead, direct, and inspire a talented team to create stand-out, exciting, big ideas and campaigns that drive attention for our telco client across the worlds of sport and entertainment. Having keen knowledge of the production landscape, you’ll work closely with our experiential/live-event production team and will roll-up your sleeves at all our events to get the job done.

As the Creative Director, Experiential, you will be responsible for conceptualizing, strategizing, and executing exceptional, innovative, and immersive experiences that captivate audiences, enhance brand awareness, and create lasting memories for our clients. The ideal candidate will have a deep understanding of consumer behavior, trends, and a proven track record of translating brand objectives into immersive and shareable experiences. This person will have a proven award-winning portfolio and experience in integrated marketing, live-event /experiential production, and brand activation with a primary focus in creative strategy, concept, and design across sports and entertainment, who thinks big and has a track record of bringing those ideas to life. This Creative Director will play an instrumental role in conceiving, articulating, and selling creative concepts, designing experiences, and delivering design requirements for Brand Consulting’s telecom client. 

Responsibilities

• Lead by example, shaping and directing creative campaigns, experiential, and brand activations - determining how our clients’ brand shows up across their sports and entertainment partnerships through collaborating with cross-functional teams, including marketing, events, and production, to ensure cohesive and integrated campaigns. Build and lead BIG ideas and creative campaigns across the sports and entertainment landscape. 

• Develop strategic-based creative concepts that align with client objectives, brand identity, and industry trends, into well-rounded integrated campaigns, activations, and live events all the way through to the delivery of assets.
• Inspire, guide, and nurture a team of ambitious and dynamic creatives, art directors, copywriters, designers, and experiential specialists to bring their A-game each and every day. 

• Work alongside teams to build out the very best-in-class creative solutions, visuals, and environments for our client under the support and guidance of our Group Creative Director team. Work collaboratively with other Creative Directors, Art Directors, Designers, Artworkers, and other creative specialists across all global regions where needed. 

• Lead, develop and deliver an overarching strategic vision based on the client’s business and brand objectives by conceptualizing, strategizing, and executing innovative and immersive experiences that captivate audiences, enhance brand awareness and create lasting memories for our clients. 

• Offer creative counsel to accounts teams and clients alike. Lead and inspire others to think creatively and build ideas within integrated creative teams. Lead and participate in idea wo