Senior Marketing Writer

The Group

The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, and Mumbai, we delight our clients around the world with industry-defining credit products and services.

Through Morningstar DBRS, we offer independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating over 4,000 issuers and 60,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world.

Through Morningstar Credit, we offer world-class credit analytics solutions that inform and empower credit market decision makers with the tools and insights they need to drive faster, insightful, and more predictable outcomes.

The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing team is critical to achieving its continued growth and success. With opportunities to make your mark on all aspects of the credit business, the Credit group is where you can grow both personally and professionally.

The Role

We are looking for an experienced marketing writer (Senior Content Designer – official job title) to lead the messaging strategy and help extend the value of the Credit brands and generate demand for the Credit offerings globally. In this role, you will collaborate across our marketing, design and cross-functional teams and be responsible for producing engaging copy that drives action. This newly created role is a great opportunity to drive growth and make a meaningful impact on one of Morningstar’s largest and fastest-growing business units.

To be successful in this role, you will have a strong knowledge of B2B marketing copywriting best practices and extensive experience writing for web, digital and print marketing channels. You can translate complex offerings into simple yet compelling narratives and employ brand, audience, persona, and SEO principles to reach business goals. You will also have exceptional project management and communication skills, impeccable attention to detail, and a track record of effective cross-functional and global collaboration.

This role is based in New York and reports to the Vice President, Editorial, Publishing & Media Relations in Toronto with dotted line to the Senior Director of Marketing in New York. We follow a hybrid policy in which you will work onsite at least 3 days per week.

What you’ll be doing

• Gain a deep understanding of the Credit brands, product offerings and target audience segments
• Develop a marketing content style guide in alignment with the brand and editorial standards and guidelines of the parent company, Morningstar, Inc.
• Develop creative templates and systems of expressions for all marketing assets to ensure consistency and improve efficiency
• Develop creative frameworks that provide a clear and structured approach to thinking and a unified approach to crafting and implementing strategic visions
• Partner with design and marketing teams to develop innovative brand and lead generation campaign concepts that distil complex ideas and information into clear, engaging messaging that resonates with the target audience
• Write compelling content and copy for social, search, display, email, print, website, landing page and other marketing assets that drives desired action from the target audience segments
• Produce engaging content that distils key insights from Analyst research reports, presentations and panel discussions and helps expand the reach of our thought leadership
• Curate Analyst research reports and other publications on the company website home page and insight hubs to feature content that best aligns with the interests of our global target audience  
• Copyedit presentation or promotional materials developed by other team members to ensure they meet the brand standards and guidelines
• Continuously measure and optimize marketing content and copy, and advance marketing’s impact on the overall credit business
• Develop, implement, and continuously evolve creative operations best practices and processes 
• Ensure that the brand’s mission, values, and spirit are accurately captured in every customer-facing asset
• Be a steward for the brand guidelines ensuring a consistent voice and style across all customer-facing assets
• Bring subject matter expertise into all our thinking and planning by staying current on marketing copywriting best practices and finding the bridges to apply them 
• Support other marketing content development, copy writing and editing needs as necessary