Sr. Product Manager, News & Hyperlocal CRM

Realtor.com® reaches millions of home buyers and sellers each month. This role owns how we communicate with them — through news, hyperlocal insights, and personalized CRM — to turn casual visitors into lifelong users.

As the Sr. Product Manager, News & Hyperlocal CRM, you'll own the end-to-end strategy, roadmap, and execution for our News & Insights campaigns and hyperlocal communications across email, push, SMS, and in-product surfaces. You'll sit at the intersection of editorial content, consumer data, and marketing technology — a rare combination that directly drives engagement, retention, and revenue at scale.

This is a high-ownership IC role on a fast-moving team. You'll work closely with Editorial, Economics, Data Science, Machine Learning, MarTech Engineering, and CRM Operations to ship campaigns and features that matter to consumers and move the business.

Why This Role:

Most CRM PM roles are execution-focused. This one isn't. You'll shape the strategy for how Realtor.com® uses news and hyperlocal data to build relevance with millions of users — deciding what we say, to whom, when, and through which channel. The personalization infrastructure, the data architecture, the editorial calendar, the A/B testing roadmap — it all runs through you.

What You'll Do:

Strategy & Roadmap

• Own the product strategy and roadmap for News & Hyperlocal CRM, balancing user experience innovation with revenue and retention goals
• Define and prioritize experiments, campaigns, and features that drive measurable gains in engagement, LTV, and lead conversion
• Use competitive intelligence, market trends, and consumer data to identify differentiation opportunities

Execution & Delivery

• Lead day-to-day execution across editorial campaigns (email, push, in-product), managing the full pipeline from brief to QA to reporting
• Partner with MarTech Engineering and Marketing Dev Ops on data pipeline requirements and capacity planning
• Write clear PRDs and briefs; get cross-functional buy-in and drive to launch

Data & Analytics

• Develop deep fluency in the consumer data and signals that power CRM journeys — available fields, APIs, segmentation logic, and data architecture
• Design and interpret A/B tests; translate results into clear recommendations and presentation-ready summaries for senior stakeholders
• Establish and track KPIs including revenue, engagement, retention, and lead conversion

Cross-functional Leadership

• Act as the product lead for cross-functional CRM squads — setting direction, driving accountability, and keeping long-term strategy and near-term execution in sync
• Serve as the strategic voice of this business line with senior leaders, presenting roadmap direction, business impact, and performance with confidence

 

How We Work: 

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

 

What You'll Bring:

• 5+ years of product management and/or CRM marketing experience, ideally in a consumer tech or media environment
• Hands-on experience with email, push notifications, and in-product surfaces (web and app)
• Experience owning or closely partnering on editorial newsletter programs
• Omnichannel CRM strategy experience — you've used segmentation and behavioral data to drive business outcomes across multiple channels
• Proven track record designing and interpreting A/B tests on CRM campaigns, and turning results into actionable roadmap decisions
• Demonstrated ability to present roadmaps and campaign performance to VP and C-suite stakeholders clearly and credibly
• Fluency with CRM and MarT