Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations.  Cosette has a fast-growing portfolio of branded pharmaceuticals consisting of products in the cardiology, women's health, and migraine markets. Cosette has a long history in quality manufacturing of complex dosage forms including topical creams, ointments, oral liquids/solutions and suppositories, which has led to consistent supply to customers and commercialization success.  Cosette has corporate and manufacturing facilities in New Jersey and North Carolina and is supported by more than 300 dedicated employees across all functional areas. 

Innovating every day.™

Position Summary

The Senior Brand Manager supports brand strategy and execution for Vyleesi (bremelanotide) and the NSAID and CVP portfolio, helping sustain commercial momentum across both areas. This role supports development and execution of brand plans, positioning, promotional initiatives, and customer engagement programs that align with established business objectives.

The Senior Brand Manager helps carry out day-to-day brand management activities, including HCP and patient engagement support and ongoing lifecycle initiatives for the NSAID and CVP portfolio, working under direction from the AVP, Marketing and Commercial Strategy.

The role serves as a marketing partner to Sales, Medical Affairs, Market Access, Commercial Operations, Regulatory Affairs, and external agency partners, supporting execution of brand strategies and contributing to the achievement of commercial goals across Vyleesi and the NSAID/CVP portfolio.

Key Responsibilities

Brand Strategy & Execution

• Support development and execution of HCP tactical plans for Vyleesi and the NSAID/CVP portfolio, including content, messaging, and channel mix aligned to brand priorities.
• Support development and execution of DTC tactical plans, including campaign concepts, media coordination, and content aligned to brand positioning.
• Monitor HCP and DTC tactic performance against plan, tracking key metrics and surfacing trends to inform ongoing optimization.
• Help identify and implement optimizations to HCP and DTC tactics based on performance data, market feedback, and competitive activity.
• Support identification, development, and management of KOL relationships across Vyleesi and the NSAID/CVP portfolio, including outreach, engagement planning, and speaker program support.
• Help build and maintain influencer networks and partnerships to support DTC and patient engagement objectives.
• Coordinate with agency partners on HCP and DTC tactical execution, timelines, and reporting.
• Track budgets associated with HCP, DTC, and KOL/influencer initiatives, and help report spend against plan.
• Move HCP and DTC promotional materials, including influencer and KOL-related content, through MLR/PRC review.
• Partner with Sales, Medical Affairs, and Market Access to align HCP tactics and KOL engagement with field and access priorities.
• Support the sales force with marketing content, tools, and resources, ensuring field-facing materials reflect current brand messaging and are readily accessible for use in the field.
• Help coordinate marketing and sales force alignment, including supporting field communications, sales meeting content, and briefing materials tied to brand priorities and tactical updates.
• Support integration of marketing content and campaign data into sales force systems and platforms (e.g., CRM/field tools), working with Commercial Operations and IT/systems partners to ensure materials, approved claims, and engagement data are properly loaded and accessible to the field.
• Gather field feedback on marketing tactics and materials, and relay insights to inform tactical planning and optimization.
• Support training content development in partnership with Sales Training & Operations to ensure field teams are equipped with current, MLR-approved materials.

Sales Force Partnership

• Serve as the primary marketing partner to Sales leadership for assigned brands.
• Ensure sales teams have effective promotional materials, messaging platforms, and customer engagement tools.
• Incorporate field insights and customer feedback into brand planning and tactical execution.
• Support sales meetings, field training initiatives, and customer engagement progra