Sr. Director Corporate Brand

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Job Description

Gilead is looking for a Sr. Director, Corporate Brand who also serves as a center of excellence and a strategic steward of our Gilead and Kite corporate brands, ensuring that our identity, messaging, and creative assets are consistent, compelling, and aligned with enterprise priorities. This role leads brand governance, oversees the creation and management of brand assets, and enables teams across the organization to apply the brand effectively in their communications, marketing, and stakeholder engagement. The successful candidate should possess a deep brand strategy expertise understanding how brand architecture connects with creative concepts and execution.

This role reports to the Vice President, Corporate & Enterprise Communications.

Essential Duties and Responsibilities:

Brand Strategy & Positioning

• Lead a comprehensive audit of existing internal department and initiative logos to ensure alignment with corporate brand standards. Identify and remove improper or outdated brand assets, and guide teams in adopting approved visual identity elements.

• Define and evolve the corporate and product brand architecture to reflect company strategy and reputation priorities.

• Act as a brand ambassador, ensuring alignment between brand strategy, corporate reputation, and business objectives.

• In partnership with the Corporate Reputation team, monitor corporate brand health, awareness, and sentiment through data and stakeholder feedback.

• Collaborate with Corporate Communications, Marketing, HR, Investor Relations, and the broader Public Affairs team to embed brand into storytelling, campaigns, recruitment, and employee experience.

• Provide strategic guidance to executive leadership on brand implications of major initiatives or announcements.

• Conduct regular trainings and road-show presentations both within public affairs and cross functionally to increase awareness and understanding of our brand architecture.

 

Brand Identity & Asset Management

•  Oversee the development, management, and consistent application of brand assets, including visual identity, messaging frameworks, and brand guidelines, across all channels and functions.

• Own and manage the company’s brand guidelines, design system, and tone of voice standards.

• Oversee development, updating, and distribution of branded assets (logos, templates, visuals, multimedia).

• Audit brand use across channels to ensure consistency and compliance.

 

Governance & Enablement

• Establish brand governance processes, reviewing and approving key materials and campaigns.

• Partner with business units, functions, and regions to adapt assets while staying true to brand guardrails.

• Lead brand-related training and education across the enterprise, building “brand literacy” at all levels.

• Increased brand consistency across all internal and external touchpoints.

• Improved brand health scores (including, awareness, trust, sentiment).

• Adoption and active use of brand guidelines and asset management tools across the enterprise.

• Demonstrated alignment between brand strategy and corporate reputation priorities.

• Positive stakeholder feedback on clarity, relevance, and impact of brand materials.

• Manage external partnerships and project budgets to ensure strategic alignment and efficient resource utilization.

• Represent Gilead with organiza