Brand Manager, Away from Home - Philadelphia & Desserts

Job Description

Are you ready to be a tenacious trailblazer?  This role will be responsible for leading the Philadelphia brand and Desserts portfolio in our Away From Home business unit.  This role will be accountable for consumption & share analysis and reporting, cross-functional leadership of key commercialization projects, ownership of strategic sales driving marketing campaigns, as well as total portfolio management. Incumbent will collaborate with cross-functional team members including the Philadelphia brand and Desserts Platform, Brand Communications, Disruptive Innovation, CIS, and Operations teams.  This position requires a candidate to possess an ownership mentality, self-starter, be a cross-functional leader, driver of results, and have strong interpersonal skills and keen storytelling ability engaging with all levels of leadership.  Working closely with our Brand Experience team and Brand Activation & Partnerships team, incumbent will drive brand experience to propel the Philadelphia brand forward. If you are ready to take on the challenge of this dynamic role, we want to hear from you!

Essential Functions & Responsibilities

Business Execution

• Apply business analytics (equity, share, volume and revenue drivers, competition) to drive business strategy & execution

• Monthly Consumption/Share Analysis with outlined action plan to deliver brand share growth

• Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs etc.

Innovation & Strategy

• Develop and implement a five-year growth plan that provides strategic innovation direction

• Closely partner and consult with innovation team to ensure alignment with outlined growth strategy

• Champion relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects

Communications

• Lead B2B media strategy and execution for the PHILADELPHIA brand

• Integrate Away From Home into PHILADELPHIA Masterbrand B2C comms plan

• Deliver comms-driven partnership ideas that help win new business

• Collaborate extensively with brand platform teams and away-from-home customer marketing, adopting the role of leader in both directions

• Drive discussions during management presentations with platform GM, and business unit President

Qualifications

• Advanced degree in Marketing or related field is expected

• Experience in marketing for an established or startup CPG company

• Consumer centric & growth mindset – learn fast vs. avoid failure

• Prior experience working in Consumer Packaged Goods (CPG) (forecasting and portfolio management)

• Experience in agency management & cross-functional team management; self confident individual who can work collaboratively

• Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action

• Proven track record influencing teams and experience leading multiple collaborators

• Strong “big picture” perspective, while also implementing the initiative at hand

• Outstanding verbal, written and interpersonal communications skills to internal/external partners

• Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space, bringing forth insights and recommendations to integrate into overall strategy

• Ability to simplify sophisticated problems and make decisions quickly in pursuit of constant forward progress

• Excellent attention to detail and project management skills

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com .