Director, COBENFY RMK West – Neuroscience

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Position Summary:

The Director of Regional Marketing is a leadership role embedded in-market within the US commercial organization.  This role prioritizes leading and developing a regional marketing team focused on uncovering commercial KOL insights into regional opportunities and provides a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved disease state education, promotional and patient programs. Regional Marketing will collaborate with other field-based professionals, within approved SOPs, including but not limited to RBDs, DBMs, Market Access Account Executives and MSLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate.  The position will report to the Senior Director of Field Based Marketing and be part of the US Neuropsychiatry Marketing Team.

Key Responsibilities:

Brand Strategy:

• Lead, inspire, and develop a team of RMK’s to work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution

• Set strategy for, and ensure RMK team leads with supporting the execution of approved Advisory Boards as they:

• Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief

• Facilitate, participate in, and attend advisory boards, where appropriate

• Director ensures RMK team is appropriately focused on KOL engagement and execution (disease state or product, when appropriate) in assigned targeted accounts

• Champion the brand, disease state and commercial strategy through meaningful engagement

• Support disease state or product, when appropriate, conversations focused on key topics

• Execute physician engagement activities in the field and at key congresses

• This leadership role leads the RMK team to support and initiate speaker program management & engagement

• Develop physician speakers to provide high-quality speaker programs on disease state and product, when appropriate

• Provide refresher and follow up training to speakers on approved speaker materials

• Ensure appropriate and compliant execution of speaker programs

• Monitor speaker performance at live and virtual programs

• Provide field-based training to speakers on speaker programs when needed

• Engage with assigned KOLs and solicit feedback, as necessary

• The RMK Director and RMK team will demonstrate compliant collaboration with other field-based and home office-based teams

• Provide input and support in developing account plans for Sales

• Provide field-based training support for Sales when needed

• Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution

• Work with the highest degree of professionalism and in accordance with the company’s Code of Ethics and Business Conduct

Qualifications & Experience:

• Minimum 5 years of direct people leadership experience in one or more of the following: product marketing, field sales or medical affairs

• Preference for direct Neuropsychiatry experience

• Preference for Regional or National level leadership of Associate Directors or above

• Marketing, Sales Management, and/or extensive launch experience strongly preferred

• Experience with thought l