Client Marketing Manager

Company Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

Job Description

This is an exciting time to join Visa's U.S. Regional Client Marketing team, as we focus on developing new relationships and deepening existing relationships with established bank and credit union clients.

The Marketing Manager, Business Development, for U.S. Client Marketing Regional Clients role will support the development and sell-in of client marketing and experiential programs that optimize client portfolio performance, brand awareness, loyalty and retention through world class Visa payments marketing and sponsorship activation.

The North America Marketing Services organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the Marketing Services team, the Marketing Manager, Business Development, will be responsible for business development across a set of Regional clients that includes pitching appropriate marketing solutions based on the client’s business needs/objectives, then refining the engagement scope, developing pricing, and closing the marketing solution sell-in for your Visa clients.  You’ll collaborate closely with the Regional Account Executives, other members of the U.S. Regional Client Marketing team to enable successful client conversations and an effective sales approach that expands our reach, strengthens client relationships and actively boosts revenue.

The Marketing Manager, Business Development will engage with teams across Visa and its clients to deliver thought leadership marketing advisory services, oversee your clients’ engagement executions (top-level with the Marketing Delivery team owning execution), and work to help grow our clients’ payment card business. The ideal end-to-end engagement includes measurement and insights in order to best demonstrate Visa value-add to our clients and drive incremental portfolio revenue for Visa and our clients.

You will be responsible for planning marketing strategies and partnership initiatives to grow the payments business for our clients through the activation of Visa sponsorships and strategic use of sponsorship assets, marketing programs and initiatives and marketing analyses. This Manager is responsible for building partnership relationships with the cross-functional team, including Sales/Account Executives, Product, Marketing, Visa Consulting & Analytics, and agencies to deliver best-in-class marketing plans that support business goals for both Visa and its clients.  

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a “can do”, positive attitude is desired.  Additionally, you should have a strong track record of working independently while collaborating with internal team members and external clients.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. 

Qualifications

Basic Qualifications:

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• Experience in business development and client relationship building
• Experience in designing and executing multichannel marketing campaigns (i.e., paid social, programmatic, search engine marketing, email, direct mail, media, etc.), inclusive of measurement and insights, across the marketing lifecycle acquisition, usage, retention, loyalty
• Strong executive presence and comfort leading discussions across all levels of client organizations and within the Visa organization
• Strong analytical skills and comfortable translating data into marketing strategy
• Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
• Self-motivated and proactive in asking questions / proposing solutions
• Strong process orientation, able to cr