Digital Communications Developer
KrogerAbout the role
Responsible for the hands-on coding, building, testing and deployment of customer-facing dynamic email communications. Create the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
- Execute new email campaigns from initial concept through end-to-end coding/campaign ID tagging within email service provider platform
- Execute mobile messaging including but not limited to, content development, QA, set-up and performance
- Perform Q/A on all aspects of emails (copy, links, tracking, UX, etc.) prior to sends
- Ensure email template/code is in responsive design
- Purge non-deliverable email addresses and opt-outs and data segmentation
- Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
Minimum
- Any experience in HTML and CSS coding for email specifically
- Any experience using Adobe Analytics
- Any experience with email marketing reputation and list hygiene tools (Litmus, Return Path)
- Any experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle
- Ability to adapt to changing and evolving business requirements and objectives
- Strong quantitative skills to analyze data and make informed decisions
- Thorough knowledge of email and channel regulations; thorough knowledge of CAN SPAM Act
- Understanding of database table design and structure
- Understanding of and experience working with large databases
- High degree of accuracy and attention to detail
- Ability to multi-task and set priorities
Desired
- Bachelor's Degree Marketing, Business, Computer Science or related area preferred
- Any experience with Javascript a plus
- Any experience with SQL or similar query language a plus
- Any experience in AMPscript (Salesforce) or similar dynamic content language a plus
- Any experience using Marketing Cloud solution
- Any experience with major ESP providers, Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, Pardot, Eloqua, MailChimp, Campaign Monitor
What you’ll receive from us:
The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:
- A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
- Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
- Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
- Valuable associate discounts on purchases, including food, travel, technology and so much more.
- Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
- Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.
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