Model e Digital Graphic Designer

Model e Digital Graphic Designer 

 

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

Ford’s Model E team is charged with delivering the company’s vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You’ll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.

What you'll do...

The Ford Model e Customer Team’s purpose is to deliver experiences that delight & empower our customers to move into the EV future and thrive as Ford owners.

The Model e Graphic Designer is responsible for building our content creation capability from the ground up. This individual will partner with a small but mighty team to rethink how Model e creates content and what an amazing digital experience is for our customers.  As a Graphic Designer, you will not only be responsible for visual concepts to communicate ideas that inspire, inform, and captivate our audience, but you will also be responsible for final produced assets to support the strategy. The ideal candidate should have a strong understanding of design principles, layout, typography, color theory and editing graphics/images for final production use.  You will work closely with the creative teams to produce high-quality designs and content that align with our brand identity and effectively convey our message to our target audience.

1. Collaborate with the team to develop effective and creative cross-channel content strategies. This includes co-creating the foundational briefs that drive what success looks like.
2. Never loses sight of their objective–to deliver inspiring content and great creative thinking. They inspire and motivate, and are also the first to defend the truth when needed.
3. Co-lead brainstorming sessions with site design and copy writing to originate fresh, innovative creative ideas quickly that deliver on strategic story arc, including
   • Videos
   • Graphics
   • Animations / GIFs
   • Content 
   • UI / functionality
   • Photo / video editing
4. Design and produce visual elements such as logos, original images, graphics and illustrations for production use that help deliver our strategy
5. Responsible for content across all Model e digital websites, most specifically design, images, graphics and content, including:

• Model e vehicle nameplate pages on Ford.com
• Electric vehicle education pages
• Home charging and public charging ecosystem
• Commerce experience
• Instore point of sale tool 

1. Recommend measures to improve work process methods including usage of generative AI to create iterative versions of content to leverage across a personalized experience. 
2. Ensure Model e content fits inside brand guidelines to ensure consistency across all visual communication materials
3. Stay up-to-date with industry trends and tools to continuously improve. 

This position is remote unless candidates live within 50 miles of one of our offices then it will be hybrid.

Candidates will be expected to work eastern time zone business hours.

You'll have... 

• Associates degree or a combination of education and equivalent experience
• 5+ years of proven experience as a Graphic Designer or similar role.
• 5+ years of design software such as Adobe Creative Suite (Photoshop, Illustrator, etc.)
• 1+ years of experience with generative AI tools such as firefly or other tools.
• An outstanding portfolio that showcases highly conceptual abilities, along with the high-end production experience necessary.

Even better, you may have...

• Bachelor’s degree
• Must have ability to find creative solutions to problems
• Self-motivated and curious 
• Strong leadership and communications skills
• An ability to professionally engage with and take criticism from team members 
• Strong presentation skills with the ability to persuade. 
• Experience leading projects.
• The desire and ability to work collaboratively with a small team. 
• Experience with automobile and/or luxury/premium brands necessary
• Experience being a photographer and postproduction editing a bonus
• Excell