Manager, Web Analytics- UGC

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Manager, Web Analytics- UGC will lead the UGC team responsible for digital insight generation and analysis in support of HomeDepot.com's marketing, merchandising, operations, UX, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of Adobe Analytics, GCP and GBQ, Bazaarvoice, and SQL-based data to generate insights and recommendations designed to spur the business forward.

The Manager, Web Analytics- UGC, will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.
The Manager, Web Analytics- UGC will lead end-to-end operations for collecting and displaying user-generated content across THD’s digital platforms. This includes managing programs such as product sampling, post-purchase review requests, and Q&A. The manager will oversee review and Q&A collection performance, optimize operational workflows, and drive new channel innovation. This role will partner cross-functionally to ensure UGC data is effectively analyzed, shared, and leveraged to enhance customer experience and conversion. The manager will also lead a team responsible for maintaining high-quality support, data accessibility, and content health across platforms.

Key Responsibilities:

• 20% Responsible for presenting analysis and test results and resulting
• recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
• 10% Communicate opportunities to drive financial goals cross-functionally by
• making suggestions that support site-wide objectives.
• 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.
• 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
• 10% Prioritize and manage execution of requests for report enhancements and
• analysis from business partners. Establish and evangelize improved data-driven views of site performance.
• 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
• 10% Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.
• 10% Share leadership for the teams responsible for web analytics (reporting and
• analysis) and, over-time, structured site (A/B, MVT) testing.

Direct Manager/Direct Reports:

• This position typically reports to Sr. Manager or Director, Homedepot.com
• This position has 5 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Manages a team of 1-5 direct reports
• Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)

Preferred Qualifications:

• MBA preferred
• Extensive experience with Adobe Analytic
• Extensive experience with Google Big Query
• Experience with User Generated Content discipline
• Demonstrated experience managing a team of technically advanced analytical professionals in the area of web analytics
• Exp