Associate Director, Brand and Content Marketing

About Us:

How many companies can say they’ve been in business for over 177 years?

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

The Associate Director, Brand and Content Marketing, conceptualizes and implements downstream marketing programs that support customer acquisition, growth and retention with a goal of accelerating revenue/profit growth.  Leads, directs and manages a staff of marketing professionals in the prioritization and management of multiple, highly complex and high-profile marketing programs across all channels, including ECP, Retail and 3rd Party/Wholesale.  Additionally, the person in this role will work closely with our Product Marketing, Global Marketing, Digital Business Transformation, and Internal Creative Services teams as a member of the Marketing organization.

Sound Interesting? Here's what you'll do:

• Understands and sets overall objectives for ECP & Retail marketing programs; oversees and approves programs and projects; aligns programs within the Customer Lifecycle framework and calendar/merchandising planning. 

• Partners closely with the Product Marketing team to plan and support the introduction of new products to the ECP & Retail channels.

• Develops and Drives Strategy, including messaging and positioning, coordinating, overseeing and implementing ZEISS brand communications.  Conducts training on ZEISS brand strategies, products and programs.

• Leads B2B and B2C PR and outreach activities within ECP & Retail channels, including strategy development and execution, managing agencies and any necessary crisis communications efforts.

• Supports the development and execution of a communications plan for new products and initiatives, producing compelling, educational and persuasive content.  Consistently assesses effectiveness of activities and programs.

• In close collaboration with the Digital Business Transformation team, deploys marketing campaigns & strategies for all channels.  These may include earned, paid and social media programs.

• Collaborates with Senior Leadership, serving as a business and marketing expert, working across the organization and global businesses to ensure Retail B2B and B2C programs are scalable and meet overall business and revenue objectives. 

• Aligns with ECP & Retail Sales Organizations to generate demand via go-to-market campaigns and ensures that Sales is up to date on B2B and B2C customer marketing initiatives.

• Defines, prioritizes and executes customer-centric marketing strategies for a portfolio of key ZEISS ECP & Retail accounts that bring greater business value to ZEISS. (E.g. Buy Groups and Doctor Alliances)

• Participates on cross-functional projects to understand and improve customer experience, retention and growth.

• Identifies cross-channel synergies and opportunities to grow our business and/or save money.

• Interacts with key customers and prospects to identify new opportunities for improving marketing effectiveness. 

• Sets and executes on overall business objectives for ECP & Retail Customer marketing programs and campaigns.

• Works closely with the Internal Creative Services team, including creative design for print and merchandising tool development.

• Manages a network of agencies to support B2B and B2C initiatives.

• Provides marketing skills and expertise by building, developing and managing a team capable of carrying out the necessary strategies and tactics.

• Ensures consistency and best practices are adopted across programs and teams.

• Ensures viability and scalability of processes, global consistency/compliance and program effectiveness.

• Sets priorities and manages initiatives across the team and reports on their outcomes.

• Manages all direct reports and is responsible for the performance management and hiring of high-caliber employees within the team.<