Sr. Director Analytics

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.  

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success. 

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.  

Job Description

· Interpret business needs to develop strategic, KPI-based measurement plans and analysis  

· Set the standard for work and lead the team to inspiring data and insights-driven solutions 

· Deliver an exceptional level of detail to a variety of audiences (whom have a wide range of analytical experience) via mastery of effective writing and presenting of highly technical ideas

• Give a voice to the data and influence future efforts using the power of your data insights
• Provide strategic direction that ladders back up to clients’ business objectives 
• Look for ways to enhance team deliverables through storytelling and advanced analytics
• Continuously deepen relationships based on mutual respect and trust with internal and external partners and clients
• Solve problems through example setting and mentorship while empowering the Analytics team to make quality decisions
• Understand and apply learnings across the Analytics team to set best practices 
• Identify gaps in the team’s workflow and processes, and give recommendations to senior management regarding solutions 
• Educate Analyst(s) on novel solutions and approaches, ensuring the team understands the importance of innovation and embraces the mindset and responsibility 
• Make workload allocation recommendations while overseeing Analyst(s) and manager(s) 
• Set priorities for the Analytics team, and work independently to manage those priorities
• Mentor and train employees, and work collaboratively with other team members
• Motivate and realign the Analytics team when requirements change
• Evaluate the progress and productivity of direct reports and their respective teams 
• Provide staffing recommendations and scopes for project management 
• Manage profitability from project estimation to actual billable hours 
• Assist senior management with creating professional development goals 
• Review work of Analyst(s) to ensure deliverables are of high quality, on time, accurate and compelling for clients’ business/brand objectives 
• Create and foster relationships with senior brand and Analytics clients 

Qualifications

• Bachelor’s degree (or equivalent education plus professional experience) required
• 10+ years in a data/analytical role working with web analytics tools such as Adobe Analytics, Google Analytics or Webtrends  
• Pharmaceutical and/or healthcare industry experience preferred 
• Experience working in a marketing agency environment or with other agencies preferred 
• Outstanding Microsoft Office suite skills
• Exceptionally strong attention to detail 
• Knowledge of data visualization tools, e.g., Tableau, Spotfire, Datorama, Domo, Google Data Studio, etc. 
• Superior interpretation and data storytelling skills  
• Knowledge of Structured Query Language (SQL) and the importance of using SQL to manipulate data 
• Expertise in A/B testing and multichannel attribution 
• Deep comprehension of the value of using large data sources and/or data warehouses 
• Advanced understanding of multichannel marketing analytics with a focus on digital (e.g., web, email, paid media, social media, organic search, mobile apps) 
• Exceptionally strong analytical and problem-solving skills  
• Passion to self-educate and keep up to date on the latest marketing analytics trends and tools 
• Strategic thinking to lead teams and mentor staff to achieve success across multiple acco