PR & Influencer Marketing Intern (Summer)

Be Who You Are. Love What You Do.

We are calling on all team mates who want more than a job. We are serious about our people, our customers, and the planet, and we want to do Good things together.

Australian roots – Los Angeles, CA residence!
 

COTTON ON GROUP, OUR CULTURE:

A diverse crew of 20,000+ team members around the world who love to think big and have fun along the way. We develop, reward and recognize our team members, so they can feel empowered to reach their full potential. We know life’s more fun when you’re free to be you, and when you’re here, you’re celebrated for bringing your whole self to the team. YOU are what makes us the unique global retailer we are today.
 

Cotton On

Cotton On was brought to life in 1991 and we’re the founding brand of our Cotton On Group family. We have grown to nearly 800 stores across the globe and we still love exceeding our customers’ expectations with value-fashion in womenswear, menswear and accessories. Our Cotton On Brand exists to deliver on-trend basics through fast, fun fashion; all while having fun along the way.
 

MORE THAN A JOB

We don’t like words… we like action…80% of our global positions are filled by promotions of our existing team members because we believe that being YOU can take you places at Cotton On.

We are excited to share this opportunity, and to welcome a new team mate to the Group to help build on our strong culture and purpose led vision to make a positive difference in people’s lives.

 

ABOUT THE ROLE

The purpose of the PR & Influencer Marketing Internship role is to support the brand communications team in amplifying our voice across influencer marketing, public relations, retail communications, and events. The role is designed to provide hands-on experience in building brand awareness through creative storytelling, talent partnerships, and content development, while gaining exposure to the inner workings of an in-house brand marketing team.

This is a temporary part-time role from June to August 2025 with possibility for extension. This role is to be hybrid with three in-office days in our Playa Vista office and two days remote. 

 

KEY RESPONSIBILITIES

Influencer Marketing

· Assist with identifying, evaluating, and engaging on-brand influencer talent and content creators

· Contribute to the coordination and execution of our brand content communities including talent discovery, communication, product fulfilment, and content tracking

· Maintain and organize influencer content libraries and asset management systems

· Help manage and update our influencer contact and outreach database

· Support influencer outreach efforts and assist with product gifting logistics

· Collaborate on the development and implementation of influencer marketing campaigns

· Monitor influencer content for brand alignment, engagement, and performance insights

PR & Brand Communication

· Help manage and maintain our PR contact database

· Track and monitor media coverage and brand mentions across platforms

· Contribute to the execution of brand PR and communications strategies

· Assist in drafting press materials and internal/external brand communications as needed

Campaign Planning & Strategy

· Participate in creative brainstorming sessions for brand campaign ideation

· Support project planning and timeline tracking for key seasonal initiatives

· Assist in compiling competitive research and trend reports

· Provide perspective on our edit customer mindset

Retail Brand Communications

· Contribute to the creation of monthly/quarterly content calendars for mall and retail partners

· Help develop brand-aligned communication materials for internal retail teams

Events & Activations

· Assist in researching, planning, and organize brand events and activations

· Provide on-site support during brand events as needed

· Help coordinate event recaps, content capture, and post-event reporting

Content Creation & Social Media

· Occasionally support the social team with content creation & ideation for our brand channel

· Capture and edit behind-the-scenes, UGC-style, or even-based content for social platforms

 

DESIRED KNOWLEDGE, EXPERIENCE, & KEY SKILLS

· Written & Verbal Communication: Strong written and verbal communication skills including deck building

· Collaboration & Communication: Strong interpersonal and communication skills to work effectively within a