Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

The mission of Justworks’ Product Marketing team is to deliver the right product, to the right audience, using the right message. We love using products as a vehicle to represent the voice of the customer and foster strategic innovation by translating our deep understanding of customer and market needs into product opportunities. 

We’re looking for a seasoned Product Marketing Manager with experience in global go-to-market strategy and adoption of new products and services that support an international audience.

As a Sr. Product Marketing Manager supporting our new product development efforts, you will be working with the Justworks International team to bring new Justworks global products, features, and services to our prospective and existing customers. You’ll be responsible for leading go-to-market strategy for International products at various stages of maturity, supporting objectives as defined in our International program, and building relationships with different stakeholders. You’ll help identify product-market fit, target personas, and define initial messaging and positioning to articulate our value. You’ll work on customer and market research and analysis that drives ongoing audience definition and influences our new product vision and strategy. This role is ideal for a Product Marketer passionate about understanding complex products and translating to communicate with non-technical / non-expert stakeholders.

Your Success Profile

What You Will Work On

• Lead go-to-market strategy and ongoing release cadence for Justworks’ new international product portfolio
• Represent the voice of the customer by conducting ongoing customer research, market research, and competitive analysis to drive audience definition and influence the product vision and roadmap
• Be the subject matter expert on the Justworks International offering, partnering with our enablement teams to ensure revenue teams are prepared to talk about our new products
• Conduct customer and prospect research to inform feature development and positioning
• Develop and refine user personas and journeys to inform marketing strategies and feature prioritization
• Develop value-based messaging and positioning for new features, ensuring that messaging is consistent across our app and Marketing channels (website, blog, collateral, etc.)
• Work closely with Product, Design, and Marketing to drive engagement and retention via targeted marketing within Justworks’ existing user experience
• Determine, measure, and report on Product KPIs that align with Justworks' broader Product strategy and domain-level goals
• Analyze and measure the success of marketing initiatives, leveraging insights to influence future customer engagement strategy and product decisions
• Develop and maintain messaging across external channels that are strategically aligned to target customer segments and Justworks’ overall brand and company positioning
• Perform other related duties as assigned 

How You Will Do Your Work

As a Sr. Product Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

• Customer focus - builds strong customer relationships and delivers customer-centric solutions.
• Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
• Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Results-driven