Senior Lead Marketing Manager

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.

 

We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

We are seeking a Senior Lead Product Marketing Manager for our Managed and Professional Services portfolio to drive the creation and delivery of unique market positioning and sales enablement materials for our M&P portfolio of solutions.  An ideal candidate would have a passion for storytelling, an ability to simplify complex concepts, and can easily collaborate with multiple resources to identify and develop valuable messaging that will drive engaging content.  

 

The Senior Lead Product Marketing Manager is expected to be the subject matter expert for their portfolio of services – understanding and monitoring the changing market and audience landscape for Managed and Professional Services. The candidate will leverage their understanding of the customer, market and product portfolio to craft unique go-to-market messaging, produce sales training and collateral; as well as influence the direction of product roadmaps for delivering the ideal customer experience.  

 

This is a highly collaborative role working with cross-functional teams across the organization that brings together Product, Sales, Commercial Enablement, Creative and Brand, Corporate Communications, Analyst Relations and the Campaign teams to plan, build, launch, and optimize go-to-market in a consistent and coordinated manner.  

 

To meet these requirements, the candidate must first have an expert-level understanding of managed and professional services. Second, they must be familiar with messaging the value of these solutions to multiple tiers of decision-makers. And finally, they must possess communication channel experience to create and package marketing messages targeting a variety of customer and prospect personas. 

 

The Senior Lead Product Marketing Manager works independently and therefore must be self-motivated. The incumbent will work with a minimum of supervision and is expected to meet and exceed goals. 

The Main Responsibilities

• Designs impactful product marketing strategies to drive profitable revenues. 
• Translates highly technical information into succinct customer outcome messaging to develop value propositions, differentiators, messaging, proof points, and claims. 
• Leads internal and external launch of new products/services, including sales and partner enablement. 
• Owns the strategy and associated deliverables for their portfolio and associated campaigns of offerings. 
• Develops and executes sales enablement plans to ensure sales understanding at various technical levels. 
• Creates content for sales enablement and marketing activation that generates qualified leads. 
• Composes and manages the creation of sales training and enablement tools including sell sheets, FAQs, competitive positioning, training, and internal awareness communications. 
• Compose content and manage the build of external marketing assets including brochures, case studies, customer presentations, newsletters, website, blogs and other social media. 
• Partners with the other marketing teams to drive the messaging in premium content such as infographics, white-board videos, webinars and other lead-gen campaign activities. 

What We Look For in a Candidate

• Bachelor’s degree in business, engineering, or marketing.  
• Experience in product marketing, sales enablement, product management, or a related role in the Technology field/market  
• A deep understanding of IT solutions and the competitive space within them. 
• Advanced communication and listening skills to interact with and work with a wide range of people and functions within the marketing disciplines, including database, IT, product, channel, advertising, and analyst relati