Global Insight Manager (F/M)

Global Insight Manager (F/M)<p>- - - - - - - - - - - -</p><p>We are seeking a highly skilled and motivated Insight Manager to join our dynamic team. The successful candidate will be responsible for driving insights that inform strategic decision-making and optimize our customer-centric approach. This role demands a strategic thinker who thrives in fast-paced environments and can effectively communicate complex data in a clear and actionable manner.</p><p></p><p><span><b>WHAT WILL I BE DOING ?</b></span></p><p></p><p><b>Data Collection and Analysis:</b></p><ul><li><p>Lead the collection and analysis of consumer data to understand needs, expectations, and behaviors.</p></li><li><p>Utilize both qualitative and quantitative research techniques, including surveys and focus groups.</p></li><li><p>Proactively use multiple sources of inspiration for identifying customer insights adapted to context (market research, social media, NPS verbatims, CES data &amp; reports, visits to car/truck shows, ratings and reviews, etc.), and consolidate these data from various sources into synthesized insights.</p></li></ul><p></p><p><b>Strategy Definition:</b></p><ul><li><p>Implement strategies based on insights to optimize products, services, and customer relations.</p></li><li><p>Develop data-driven recommendations to enhance marketing and communication efforts.</p></li><li><p>Generate and/or validate customer insights at the early stage of the Offer to Market (O2M) process.</p></li></ul><p></p><p><b>Survey Organization:</b></p><ul><li><p>Define and organize consumer studies and surveys that yield actionable insights for marketing and communication teams.</p></li><li><p>Collaborate with cross-functional teams to ensure survey methodologies align with business goals.</p></li><li><p>Collect stakeholders' needs (across functions and regions) and engineer them into accurate research questions.</p></li></ul><p></p><p><b>Trend Monitoring:</b></p><p></p><ul><li><p>Monitor shifts in consumer perceptions and brand image to inform ongoing marketing efforts and strategic initiatives.</p></li><li><p>Conduct competitive analysis to identify trends and opportunities for growth.</p></li><li><p>Lead/conduct studies independently: consumer journey, brand tracking, U&amp;A, segmentation, NPS, etc. Translate trends, attitudes, and behaviors into business implications and provide actionable insights.</p></li></ul><p></p><p><b>Communication &amp; Reporting:</b></p><ul><li><p>Create insightful reports and presentations that effectively communicate findings to stakeholders.</p></li><li><p>Develop executive summaries that highlight key insights and actionable recommendations.</p></li><li><p>Ability to challenge and influence stakeholders with data-driven recommendations.</p></li></ul><p></p><p><b>Stakeholder Engagement:</b></p><ul><li><p>Foster collaboration between departments to translate insights into practical applications.</p></li><li><p>Present insights to senior leadership and influence decision-making processes.</p></li><li><p>Lead regional research consolidation and collaborate with cross-functional teams to develop and execute research plans.</p></li></ul><p></p><p><b>Project Management:</b></p><ul><li><p>Oversee research projects, including timeline management, vendor selection, and budget control.</p></li><li><p>Ensure adherence to quality standards throughout the research process.</p></li></ul><p></p><p><b>Continuous Improvement:</b></p><ul><li><p>Advocate for best practices in data collection and analysis to enhance the insight generation process.</p></li><li><p>Stay updated on industry trends, tools, and methodologies to continuously improve insight capabilities.</p></li></ul><p></p><p></p><p><span><b>TO BE SUCCESSFUL, YOU WILL LIKELY HAVE…</b></span></p><p></p><ul><li><p>Bachelor's degree in Business, Marketing, Statistics, or a related field.</p></li><li><p>5-8 years of experience in a similar role with a strong emphasis on research methodologies and data analysis.</p></li><li><p>Proven expertise in market research and insight management.</p></li><li><p>Strong understanding of customer-centric approaches and digital analytics.</p></li><li><p>Proficient in Excel, Power BI, and Tableau for data analysis and visualization.</p></li><li><p>Excellent communication skills, both verbal and written, with the ability to present insights succinctly.</p></li><li><p>Strong analytical and problem-solving skills.</p></li><li><p>Ability to translate complex data into actionable insights.</p></li><li><p>Advanced proficiency in English is required.</p></li></ul><p></p><p></p><p><span><b>WHAT ARE THE BENEFITS FOR YOU ?</b></span></p><p>Upon taking up your position, you will benefit from a personal training plan. Your progression in the profession will be supported by your colleagues in a climate of knowledge and know-how sharing, as well as through continuous training that will be defined individually.</p><p>Your skills, curiosity, and analytical rigor a