Sr. Digital Marketing Specialist

Lucid Software is seeking a motivated, data-driven Sr. Digital Marketing Specialist. This role will work closely with the Digital Marketing Manager, and the Demand Generation Team, to develop comprehensive digital advertising campaigns designed to acquire both end users and qualified leads for Lucid’s suite of products. This role will also manage Lucid’s affiliate/referral channel by overseeing its day-to-day operations and scaling the program.   

Responsibilities

• Facilitate and execute tasks involved with campaign management; this includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, budgeting, strategic planning, etc.
• Assess new digital advertising channels/tactics viability and oversee execution and expansion
• Work with creative and content teams to develop compelling paid media campaigns relevant to users in different stages of the funnel
• Work with the conversion rate optimization team to improve media performance via A/B testing, landing page optimization, and target audience honing
• Use funnel analysis and audience segmentation to develop and execute strategic campaigns
• Improve advertising spend efficacy across multiple languages, global regions, and channels to hit target KPIs and metrics
• Execute and/or assist with paid social, video advertising, connected audio, native advertising, programmatic display, and ABM advertising tactics as it relates to user acquisition and demand generation
• Manage and scale Lucid’s global affiliate and referral program and own performance metrics 
• Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners
• Build affiliate marketing processes, strategies and develop best practices to be applied regionally and globally

Requirements

• Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred
• 2+ years of proven expertise designing/developing successful B2B digital advertising campaigns
• Experience managing complex advertising  budgets with an emphasis on performance
• Extensive experience leveraging paid search, paid social, display, video, native advertising, content syndication,  account based marketing platforms, etc. to acquire new customers
• Direct experience with web analytics platforms  (Google or Adobe) 
• Obsessive about moving business metrics e.g. MQLs, opportunities, sales pipeline, etc. 

Preferred Qualifications

• Experience managing multi-channeled campaigns across a variety of languages and global regions is preferred
• Knowledge/experience with DMP, CRM, DSP, ad servers, attribution modeling, bid management platforms or other analytics platforms (beyond the aforementioned) is a plus

• Working knowledge of HTML, ad tag construction
• Experience managing an affiliate program
• Proven attention to detail, can maintain and manage complex media budgets
• Communication is critical, must be able to exemplify strong oral and written communication skills
• Comfortable with decision making but know when to escalate decisions/issues to management
• Ability to prioritize responsibilities in line with business objectives– must be able to quickly adapt to changing projects and priorities
• Analytical skills, with the ability to build reports and summarize data in a meaningful way for the goals of the business
• Must be a team player with excellent relationship-building – expect to liaise with multiple departments daily
• Ability to work in a fast-paced, “self-starter” environment – you lead your own day-to-day and oversee your output and productivity
• Skilled at making decisions iteratively based on data
• Enough familiarity with front-end (HTML/CSS/JS) to collaborate effectively with an engineer
• Skilled at talking with design and development resources

 

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