Manager, PR and CSR
KomatsuAbout the role
Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.
Job Overview
The Manager, PR and CSR for Komatsu is a very responsible, engaged and skilled advocate of Komatsu’s reputation and brand, responsible for helping protect and deflect the company from negative publicity in times of crisis, strengthen the Komatsu name through proactive PR and CSR efforts throughout the year, and a key resource for employees and company leadership to guide messaging and coordinate effective communications on a wide variety of topics. This role requires the ability to convey confidence and authority, to direct critical action in times of a communication crisis, to help represent the company internally and externally, and to lead through influence when engaging global teams on collaborative CSR efforts.
Key Job Responsibilities
• Works directly with SLT and C-suite leaders to craft messaging for proactive and reactive PR needs. Also helps media train these groups (and any designated Komatsu employee) if they are expected to engage with the press. Serves as a representative and liaison for Komatsu teams for media relations and crisis comms support. Provides counsel and guidance to any Komatsu team members on media relations, press opportunities
• Nurtures positive relationships with media, associations, community groups, government entities, universities and other stakeholders in support of positive PR and CSR efforts. Can serve as a company representative, proactively engaging with community, school and government officials, the general public, media and others.
• Develops and helps manage mutli-channel communication plans and materials to maximize the external opportunities available at major tradeshows, for company initiatives and company events, etc.
• Adept at supporting the crisis communication needs of the organization – ready to jump in and help create comms materials and comms plans, working with internal comms partners and other Komatsu teams
• Drives the creation of university engagement strategy and liaises with university partners to seek opportunities to better connect the Komatsu brand with future generations of talent and industry leadership.
• Develops sponsorship and association management policies, in coordination with key stakeholders within the business and working with Director of Corporate Communications and Brand, to help determine a process for evaluating what associations and sponsorships are most suitable for investing in from a corporate perspective, how to advise regions on what to invest in at a local level, and how to then leverage the benefits of association membership or individual sponsorships to elevate the Komatsu brand.
• Joins the bi-weekly global CSR strategy team meetings, as a key representative of North America supporting the communications function of the group. Often expected to help prepare meeting content and present on major projects such as Earth Day, employee contests and status of One World initiatives. Ensures effective communication between members of the CSR team and drives the creation and dissemination of materials necessary to collaborate on strategic CSR work as a global team.
• Helps drive the continual growth of Komatsu’s sustainability messaging through the creation of content plans, strategic messaging and reinforcement of the Komatsu brand’s ties to CSR and sustainability in all available external PR and media opportunities. Seeks out the latest stories and progress on sustainability-related topics internally to support the assignment of regular work to full-time sustainability contract writer – regularly engaging with product, environmental, solutions and other teams to stay abreast of new developments in Komatsu’s offerings and forward-thinking plans.
• Supports content creation that elevates the Komatsu brand through excellent understanding and use of the Komatsu brand voice and characteristics – including press releases, articles, scripts and more
• Assist in the planning of annual scholarship, sponsorship, promotions and association budgets, overseen by the Director of Corp Comms and Brand
Qualifications/Requirements
- Bachelor degree in public relations, jou
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