BDR Partnerships

Role Overview 

The Business Development Representative (BDR) plays a critical role in driving revenue growth and ecosystem expansion across the higher education market in the United States and Canada. This role is focused on building and scaling off-campus merchant acceptance networks for campus OneCard programs, while also supporting the commercialization of a modern, API driven payments offering for TouchNet partners (a Global Payments company). 

You will work at the intersection of payments, campus commerce, and strategic partnerships, partnering with universities, merchants, and technology providers to expand the utility of campus-issued declining balance credentials and unlock new revenue streams for institutions. 

Key Responsibilities 

1. University Outreach & Ecosystem Expansion 

• Engage with TouchNet existing customer colleges and universities across the U.S. and Canada to expand their campus commerce footprint. 

• Develop relationships with campus stakeholders including: 

• Treasury / Student Financial Services 

• Auxiliary Services / Campus Card Offices 

• IT and Digital Transformation leaders 

• Position the value of extending OneCard programs to off-campus merchants, enabling broader student engagement and institutional revenue. 

Campus OneCard systems are used for payments across dining, retail, services, and off-campus purchases, creating opportunities to expand usage and revenue-generating programs.  

2. Merchant Network Development (Off-Campus Acceptance) 

• Build and scale a network of local and regional merchants surrounding university campuses (restaurants, retail, services, housing, transportation, etc.). 

• Drive merchant adoption of closed-loop campus card payments, including declining balance programs. 

• Articulate the merchant value proposition: 

• Access to a high-frequency, loyal customer base (students, faculty, staff) 

• Increased transaction volume and ticket size from stored-value usage 

• Partner with internal and external stakeholders to onboard merchants efficiently into campus ecosystems. 

3. Declining Balance Card Enablement Strategy 

• Collaborate with universities to expand the use of declining balance (stored-value) accounts beyond traditional on-campus use cases. 

• Enable broader acceptance where funds are preloaded and spent across approved merchants, increasing utilization and reducing friction in sp