Senior Manager, Communications - Phorm

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $104,800 - $124,450 bonus and long-term incentive eligible

COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

Reporting to the Sr. Director of Marketing, Phorm, the Senior Communications Manager – Phorm, will serve as the brand steward for Phorm. This role owns the intersection of flavor strategy, consumer insights, and can (packaging) marketing. You’ll translate consumer trends, performance data, and cultural cues into winning flavors while ensuring every can tells a compelling story on shelf and in hand. From concept to launch, you’ll help shape what we make and how it shows up.

JOB RESPONSIBILITIES: 

Flavor Insights & Strategy

• Lead flavor trend discovery using consumer insights, market data, and cultural signals

• Identify white-space opportunities and recommend new flavor concepts

• Partner with key stakeholders to guide flavor development, testing, and optimization

• Own flavor performance analysis post-launch (velocity, repeat, feedback)

• Build flavor roadmaps aligned with brand strategy and retail priorities

Can & Packaging Marketing

• Own can storytelling—from flavor naming to on-can copy and visual cues

• Translate flavor insights into compelling, shelf-stopping packaging

• Partner with design teams to develop can graphics that drive trial and recognition

• Ensure packaging aligns with brand voice, claims, and regulatory requirements

• Optimize cans for different channels (convenience, grocery, e-comm, limited editions)

Launch & Cross-Functional Leadership

• Lead go-to-market planning for new flavors and limited releases

• Support innovation sell-in decks with insight-backed flavor and packaging rationale

• Work closely with key stakeholder teams to ensure timelines, costs, and feasibility

JOB QUALIFICATIONS:

• 3-6 years in CPG, beverage, or food innovation/brand marketing

• Strong understanding of flavor trends, consumer insights, and packaging strategy

• Experience launching new products or flavors end-to-end

• Ability to turn data into clear creative direction

• Passion for beverage culture, taste, and challenger brands

WHY ANHEUSER-BUSCH:  At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale. 

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellne