Content and Social Strategist

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

As a valued colleague on our team, you will lead the development and creation of content grounded in audience insights that effectively communicate the Fannie Mae narrative. You will help us brainstorm and develop impactful content ideas. You will manage the development process end-to-end to create content that drives audience engagement: from developing research and learning agendas, to collaborating on the creative process with other members of the Marketing team as well as internal cross-functional teams, such as business and legal stakeholders. Lastly, you will oversee content execution in collaboration with our brand and paid media teams. 

We have one opening for this job and it can be worked from our Washington, DC or Reston, VA office.

THE IMPACT YOU WILL MAKE

The Content and Social Strategist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

• Lead the development of multichannel marketing content including website content, display, social media, video, articles, case studies and more, that supports key business initiatives.

• Partner with team members and other key stakeholders to develop Fannie Mae’s brand strategy, including brand architecture, naming, messaging, etc.   

• Create and manage an editorial calendar to plan and schedule content releases.  

• Translate data, insights, and trends into actionable content strategies.  

• Leverage research and data to assess product performance, prioritize areas for continuous improvement, and uncover new ways to meet audience needs. 

• Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communications, etc.    

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 2 years related experience which demonstrates success delivering content in different marketing channels such as social media, display, email, web, etc.

• Deep understanding of social media marketing and analytics to provide clear reporting to inform business objectives.

• Bachelor’s degree or equivalent. 

• Exceptional written and verbal communication skills.

• Embraces a fast-paced, agile environment.

• Ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines.

• Self-starter who is comfortable navigating ambiguity and proactively solving problems. 

Desired Experiences

• 3-5 years related experience.

• Love of test and learn – using research to ground thinking and strategy.

• Driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market.  

• Ability to rapidly prioritize and respond to changing business needs.

Marketing and Shared Services – Digital Marketing – Senior Associate  

Target Pay Range: $94,000 - $122,000 a year

Qualifications

Education:

Bachelor's Level Degree (Required)

The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.

For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you nee