Senior Director, Product Management (2K Sports Lab)

<p><strong>Who We Are </strong></p> <p>At 2K, we build some of the most iconic and culture-shaping video games in entertainment. In 2023, we announced 2K Sports Lab, our latest stand-alone studio that is shaping an ambitious plan to define the future of sports games. We're currently building a world-class team to build the next blockbuster sports franchise that’s rooted in bold ideas, innovative experiences and an unrelenting focus on the player.</p> <p><strong>What We Need</strong> </p> <p>We are looking for a Senior Director, Product Management responsible for partnering with the 2K Sports Lab on product strategy, feature roadmaps, and management of the live service player experience to enable long-term engagement & revenue growth.  </p> <p>In this critical role, you will work with the studio to architect and execute a multi-year product roadmap, shaping our player engagement, growth and retention strategies. Leading both the product management and data insights teams, you will work closely with studio and publishing collaborators to develop and implement plans that will enable the franchise to become a cultural powerhouse. </p> <p><strong>What You’ll Do</strong></p> <ul> <li><strong>Product Leadership </strong> <ul> <li><strong>Multi-Year Product Roadmap:</strong> Partner with the studio to drive the design and execution of the multi-year product roadmap, being a strong voice in the vision, direction & evolution of the core game experience.</li> <li><strong>Player Lifetime Value:</strong> Maximise the end-to-end player lifecycle - onboarding, retention, re-acquisition & monetization - leveraging data to build and continually iterate a live service strategy that consistently grows in-game engagement and player lifetime value.</li> <li><strong>Monetization Models:</strong> Collaborate with the studio to plan and optimize in-game monetization models, ensuring they are designed to enhance the player experience, increase MAUs, and drive long-term revenue growth without creating player friction or introducing pay-to-win dynamics.</li> <li><strong>Content Roadmap:</strong> Co-author the daily/weekly/monthly/annual cadence of feature drops, content updates, gameplay optimization, and game resets, ensuring alignment on resourcing, licensing, and development costs.</li> <li><strong>Evergreen Engagement & Conversion:</strong> Build comprehensive messaging, campaign, and upsell strategies in collaboration with performance marketing and studio development teams to drive ongoing player engagement and conversion.</li> </ul> </li> </ul> <ul> <li><strong>Data, Insights & Mark