Senior Specialist, Consumer Insights - Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team

The Consumer Insights pillar sits within the Global Marketing Strategy team at Tommy Hilfiger, which plays a central role in creating, executing, and overseeing the strategic direction of the Tommy Hilfiger and Tommy Jeans brands. The pillar enables insight and data-driven decision-making across the brand, product, marketing and marketplace through solid understanding of external realities, from competitive contexts to consumer opinions. The team is responsible for the clear and up-to-date articulation of the state of the brand and consumers, enabling the business to create relevant, inspiring, and brand-elevating solutions. Reporting directly to the Senior Director Global Marketing Strategy, the Senior Specialist, Consumer Insights supports the team’s mission to drive brand relevance and build operational excellence in global marketing strategies and initiatives.

The Position

The Sr. Specialist, Consumer Insights supports the management of the TH brand organization’s portfolio of CI tools. The Sr. Specialist assists in designing and executing both quantitative and qualitative research in collaboration with other CI team members, with particular focus on full-cycle quantitative projects (DIY and full-service) execution. The role involves assistance in managing quantitative research partners, generating insights, and creating clear, impactful reports that support business decisions.

Key Responsibilities:

Quantitative Research Design & Execution: Develop & execute quantitative research based on provided briefs, selecting the most appropriate approach & mode of execution (DIY vs full-service) to deliver timely and accurate insights.

Project Management: Take ownership of one-off quantitative tactical projects & support CI team on larger strategic initiatives, ensuring deadlines are met and objectives are achieved. As required, work across the CI and wider Brand and Marketing Strategy teams in support of and with colleagues as dictated by priorities at the time.

Strategy Development: Support the team in the development of strategies and plans. Participate in problem-solving and decision-making processes under the guidance of senior leaders.

Center of Excellence: Identify best practices in Consumer Insights, continuously refining existing practices. This includes regular view on competitive best practices (strategy and execution, both content and processes) and the effective integration of learnings.

Team Support: Assist team members with day-to-day tasks and projects. Proactively take on administrative duties, such as preparing reports, presentations, and data analysis, under the supervision of a manager. Help implement best practices in processes and operations.

Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as ass