VP, Account

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor (NYSE: EDR) is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. Endeavor specializes in talent representation through entertainment agency WME; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC, WWE, IMG, On Location, and PBR.

The Role and What You’ll Do: 

 

This position is for a Vice President role working on the Partnerships team. The Partnerships team actively develops, implements, and manages strategy, creative, development and implementation of Brand Initiatives for corporate client and business units focused across culture – to include such consumer passions as sports, entertainment, music, etc. The role will include leading integrated marketing initiatives in functional areas such as marketing, advertising, social, and digital teams. 

 

The position is based in New York or Los Angeles.

 

• Oversee the day-to-day management of a clients’ multiple partnerships/sponsorships and complementary experiential marketing activations (Brand Initiatives) across Culture: Entertainment, Sports and Business-to-Business verticals 

• Provide industry expertise, insights and up-to-date knowledge, including additional opportunities for integration and co-promotional programming 

• Manage and facilitate development, execution and analysis of Brand Initiative return on investment 

• Oversee specific client accounts by guiding the strategy, planning, coordination, execution and measurement of client’s marketing initiatives 

• Oversee a fast-paced business environment by partnering with internal teammates across all business verticals to maintain and grow multiple client opportunities 

• Oversee tactical implementation at high profile events, activations and campaigns 

• Thoughtfully counsel client based on broad communications landscape and business goals 

• Lead/oversee client cultural marketing strategies, campaigns, and activations 

• Responsible for driving strategic process and direction, cross-functional client engagement, property/talent negotiations, escalation within property and results measurement process including Key Performance Indicators, partnership results measurement. 

• Serve as the point of connectivity across all partnerships-focused