Sr. Manager – Communications

Overview

This role serves on the PepsiCo Global Communications and the PepsiCo North America (PEPNA) Communications team, acting as Communications Business Partner to the PEPNA Strategy & Transformation team at the executive level, as well as overseeing communications programs critical to corporate reputation. Serves as functional expert on North America initiatives for PepsiCo at large and leads major programs for the North America region, covering U.S. and Canada.

The leader must be a well-rounded expert in key communications disciplines, including executive visibility, media relations, strategy development, messaging and crisis communications. As part of this matrixed role, the leader must have extensive experience working in a cross-functional team and agency resources to deliver against both operational and functional goals.

Successful candidates will have demonstrated experience modernizing communications programs to go beyond the traditional PR approach. Understanding the evolving media landscape and targeting key audiences with a data-driven outreach strategy are critical to this role. Must have hands-on media relations experience across traditional and emerging outlets and ability to develop the same in others.

Responsibilities

• Promoting and protecting reputation of PepsiCo in the North America region, inclusive the Foods and Beverages portfolio
• Contributing to the promotion and protection of the PepsiCo brand in partnership with Global Communications and North America Communications team, inclusive of PepsiCo Beverages U.S. (PBUS), PepsiCo Foods U.S. (PFUS) and PepsiCo Canada
• Driving North America-specific corporate reputation communications initiatives, as well as overseeing executive communications across the North America Strategy & Transformation team to drive consistent messaging from C-suite through entire organization
• Leading cross-functional communications team and managing PR agency support to ensure proactive external storytelling opportunities and thought leadership
• Managing proactive communications program creation and message development for PEPNA Strategy & Transformation narrative/storytelling and executive thought-leadership platforms to actively promote PepsiCo reputation with consumers, customers and employees
• Providing executive counsel and preparedness for internal/external issues and crisis management

Compensation & Benefits:

• The expected compensation range for this position is between $118,700 - $198,800.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Bachelor’s degree from four-year College or University, preferably with focus on Communications/Journalism/PR
• 8+ years of PR experience managing corporate reputation communications at large corporate entity or agency with large corporate clients (fast-moving consumer goods category preferred)
• Individual contributor with ability to work cross-functionally and manage agency resources
• Deep expertise in key communications disciplines like media relations, strategy development, executive visibility, messaging and crisis communications
• Understanding of corporate reputation matters relevant to PepsiCo Foods including labor, sustainability, nutrition, R&D, manufacturing, growth and innovation and proven ability to serve as counselor to senior executives
• Strong media relations skills including strategic planning, managing complex issues, mitigating negative stories and the ability to storymine
• Expertise in strategic influencer and key opinion leader communications
• Excellent oral and written communications skills – including presentations and media materials
• Occasional travel required

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the Sa