Job Description Summary

The Port and Chronic Vascular Access Franchise is the largest franchise within the Peripheral Intervention (PI) Oncology platform and is focused on global expansion and maintaining category leadership in the US. The portfolio includes the first and only metal free, MR safe, power-injectable device in the global category.

As a member of the global downstream marketing team for the PI Oncology platform, the Senior Product Manager is responsible for driving product strategy and execution to achieve business objectives, including but not limited to the strategic direction, general management, commercial excellence, global expansion, and financial performance of the Port and Chronic Vascular Access franchise. This individual will be proactive in identifying opportunities for protection and growth, will develop and align leadership to a vision for the franchise, will drive key market development activities critical to support long-term growth, and will strategize, plan, and execute business/launch plans and marketing campaigns. This position will be accountable for leading cross-functional teams in all aspects of product management including defining, developing and launching new products as well as managing existing portfolio of products. And, the individual will work in close partnership with US sales, regional marketing teams, and other internal cross-functional teams to ensure success of the portfolio globally. The successful candidate will have experience managing product development and commercialization activities across multiple functions and geographies.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Essential/Key Job Responsibilities

• Own the general management for the Port and Chronic Vascular Access portfolios focused on global commercial strategy, financial performance, demand and supply planning, budget management, product line resolution, sustaining activities, sales engagement, and collaboration with global marketing entities.

• Develop and implement commercial strategies to achieve business unit objectives worldwide. This will include analyzing market and customer information, identifying new product innovation opportunities, optimizing product portfolio, launching new products and line extensions, leading marketing campaigns, handling product lifecycles, conducting assessments, developing pricing strategies and guidelines, develop marketing collateral, value propositions, competitive messaging, sales tools, and lifecycle management initiatives.

• Build and maintain relationships with key opinion leaders and strategic customers.

• Develop and execute bold, tactical marketing/campaign plans and programs that drive business growth & market penetration, while embracing innovative perspectives and implementing essential changes.

• Conduct and support customer visits to develop awareness of key market requirements, identify unmet needs and support the sales organization.

• Responsible for consistently meeting or exceeding financial goals and performance metrics.

• Identify evidence generation requirements that will support ongoing business momentum in response to changing market dynamics.

• Optimally partner and collaborate with regional marketing and cross-functional leaders, including R&D, Medical Affairs, and HEOR to ensure the development and execution of comprehensive marketing and product strategy.

• Collaborate and share learnings from the field with upstream marketing team to develop a strong portfolio of product development projects that support the strategic direction and growth of the business

• Serve as a product and procedure expert to provide technical support to sales force, and assist in training, meetings, and conventions

• Demonstrates strong business and marketing acumen to conduct market assessments and provide strategic recommendation.

• Develop an