PC, BDM

Position Summary

Headquartered in Edgewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-Prosperity

Role and Responsibilities

We are seeking a results-driven PC, BDM to drive growth in our PC business through a network of strategic channel partners. You will manage one or a set of channel partners to accelerate revenue, win share, and market presence across assigned regions. The ideal candidate combines channel sales expertise with a strong understanding of PC hardware, peripherals, or enterprise client solutions, and a proven track record of building productive partner ecosystems in driving net new logo’s.

Key Responsibilities:
- Develop and execute the regional channel strategy for the PC portfolio, including go-to-market plans, partner segmentation, and quarterly business planning.
- Recruit, onboard, train, and enable channel partners to ensure partners can effectively sell, configure, and support our PC solutions.
- Drive revenue growth and partner multiplicative effect through joint marketing programs, co-selling, MDF/Co-op budgeting, and incentive programs.
- Manage and optimize the partner lifecycle: onboarding, program adherence, quarterly business reviews (QBRs), performance reviews, and churn reduction.
- Build partner ecosystems around target segments (enterprise, SMB, education, government) and verticals (e.g., imaging, design, deployment services).
- Collaborate with product, marketing, and support teams to develop and execute GTM campaigns, demand generation, and campaigns tailored to partner audiences.
- Create and maintain a robust partner funnel, forecast accurately, and ensure partners meet agreed revenue and pipeline milestones.
- Negotiate and manage channel agreements, pricing, rebates, and terms consistent with company policy and profitability targets.
- Act as the primary escalation point for partner-related challenges, ensuring timely resolution and strong partner satisfaction.
- Monitor market trends, competition, and partner performance to identify gaps and opportunities; provide market insights to product and leadership.
- Represent the company at partner events, trade shows, and regional meetings; deliver compelling presentations and product demonstrations.
- Collaborate with internal teams to develop enablement content (sell-in and sell-through decks, training modules, technical briefings) and ensure partners have the necessary resources.

Skills and Qualifications

Required Qualifications:
- 10+ years of channel sales or channel management experience, preferably in PC hardware, peripherals, or enterprise solutions (desktops, laptops, workstations, accessories, or related services).
- Demonstrated success in growing revenue through partner ecosystems and achieving or exceeding annual quota.
- Proven experience with partner programs, MDF/Co-op campaigns, rebates, and incentive design.
- Strong relationship-building skills with the ability to influence at multiple levels (sales reps, management, and executives).
- Experience with partner onboarding, enablement, and ongoing coaching.
- Familiarity with enterprise vs. SMB go-to-market strategies and associated sales motions.
- Ability to analyze data, forecast, and report pipeline and results.
- Excellent communication, presentation, and negotiation skills.
- Willingness to travel as required.

Preferred Qualifications:
- Bachelor’s degree in Business, Marketing, IT, or related field; MBA a plus.
- Experience with channel management software, CRM (e.g., Salesforce), and BI tools.
- Knowledge of PC hardware market cycles, pricing dyn