Jobs and Careers
FU
Marketing Lead
Fulcrum DigitalNew York, United States, United Statesfull_timeVerifiedPosted 25 Oct 2024
About the role
Who
are we?
Founded in 1999, Fulcrum Digital has 1300+ employees, empowering 100+ global clients from its facilities in the US, LATAM, Europe and India. With expertise in digital transformation, machine learning and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.
The Role:
Hybrid (3 per week)
Full-time
We are seeking a dynamic and results-driven Marketing Director to lead our marketing efforts and drive growth across multiple verticals. The ideal candidate will have a deep understanding of digital transformation services and a proven track record in developing and executing successful marketing strategies in the IT services or technology sector. This role requires a strategic thinker with the ability to translate complex technical solutions into compelling narratives that resonate with diverse audiences.
What you’ll do?
- Develop and execute marketing strategies to
enhance brand visibility and generate leads.
- Lead content marketing and thought leadership
initiatives to position the company as an industry leader.
- Manage digital marketing channels (SEO, SEM,
social media, email) and analyze campaign performance.
- Collaborate with the sales team to provide
tools and materials that support sales efforts.
- Conduct market research to understand industry
trends and identify growth opportunities.
- Plan and execute events and industry
engagements to promote the brand.
- Oversee and mentor the marketing team to
achieve department goals.
- Manage the marketing budget
to maximize ROI.
Requirements
- Bachelor’s degree in Marketing, Business, or a
related field; MBA preferred.
- 7+ years of experience in marketing, with a strong focus on Demand Generation.
- Strong understanding of digital marketing
tools and analytics.
- Proven ability to develop and execute
successful marketing strategies.
- Excellent communication and
leadership skills.
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s