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Sales Copywriter

PitchBook Data
United Statesfull_timeVerifiedPosted 11 May 2023
💰 $104,650/yr($62,100/yr$104,650/yr)

About the role

At PitchBook, we are always looking forward. We continue to innovate, evolve and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy and fun that reverberates throughout the company. 

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

 

About the Role:

The Marketing team at PitchBook is critical to fueling the company’s brand and growth. Sales Enablement is a function under the broader team of Field Marketing and an integral part of the Revenue Marketing organization. This broader organization at PitchBook helps drive the company’s growth by utilizing a variety of strategies to help our sales and customer success departments grow and retain our client base. Complementing the Sales Enablement team, other Marketing teams lead our successful campaigns, account-based marketing and digital channel executions, strategy-optimizing data and analytics, engaging client and trade-show events, impactful public relations and management of our dynamic sports partnerships.

We are seeking a talented and results-driven Sales Copywriter to join our dynamic marketing team. As a Sales Copywriter, you will play a crucial role in crafting persuasive and engaging copy that effectively communicates our brand message and drives customer action. Your primary goal will be to create compelling sales copy that generates leads, increases conversion rates and boosts revenue. If you have a passion for writing, a keen understanding of consumer psychology and a track record of delivering exceptional results, we want to hear from you.

 

Primary Job Responsibilities:

  • Collaborate closely with Sales Enablement team members to understand in-market activity and core value prop messaging
  • Write compelling sales-led copy focused on articulating industry insights, addressing customer challenges and opportunities and surfacing the related features and benefits of PitchBook solutions
  • Ensure messaging serves as an intersection point between Marketing and Sales reps to help get meetings booked and leads converted at a higher, more accelerated rate
  • Access available research to understand target audiences, market trends and competitors, building a deep understanding of the PitchBook product suite and how it benefits various customer segments via research and a passion for continuous learning
  • Write clear, concise and engaging copy that aligns with brand guidelines, voice and tone while also grabbing attention and prompting desired customer actions
  • Participate in analysis of the performance of sales copy to identify areas for improvement, refine messaging strategies and optimize copy to increase conversion rates
  • Stay up to date with industry best practices, emerging trends and advancements in copywriting techniques to continuously enhance the effectiveness of sales messaging across all stages of the sales pipeline
  • Uphold high standards of grammar, spelling and proofreading to ensure accuracy and professionalism in all written materials
  • Put the customer experience first, ensuring the messaging they receive works cohesively with other cross-channel assets they may have previously engaged with
  • Interface directly with cross-functional teams, including Product Marketing, Demand Generation, Sales, Creative, Editorial and Customer Success
  • Deliver the highest levels of quality and accuracy in all writing assignments
  • Deliver projects in a timely fashion with a focus on priorities and what matters most
  • Collaborate and communicate effectively across the organization
  • Support the vision and values of the company through role modeling and encouraging desired behaviors
  • Participate in various company initiatives and projects as requested

 

Skills and Qualifications:

  • Bachelor's degree in Marketing, Communications or English, or equivalent experience
  • 3-5 years experience as a business-to-business Sales Copywriter, Marketing Copywriter or similar role, preferably in a fast-paced and results-oriented environment
  • Strong writing and editing skills with a shareable portfolio of work that demonstrates understanding of channel best practices and the ability to captivate and engage target audiences
  • Measurable knowle

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