Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. We are looking to hire an Associate Marketing Lead within PNC's Marketing organization.

We are seeking a highly motivated marketing professional to join our team and support the development and execution of marketing programs for our high net worth and ultra‑high net worth client segments. We want to hear from you if you are passionate about:

- Delivering lifecycle marketing support to drive acquisition, relationship deepening, and retention.
- Leading end-to-end Marketing program execution with ongoing optimization through test and learn agendas.
- Using key insights to create differentiated and compelling messaging and marketing strategies/tactics.
- Creating high-quality content and managing distribution across marketing owned channels.
- Applying marketing best practices in a relationship-driven business.
- Driving measurable business impact and growing strategic business segments.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

 

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Independently implements and manages a broader set of defined market programs/initiatives.
• Leverages a strong comprehension of marketing strategies.  Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications.
• Ensures all operating activities are delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management