VP, Integrated Investment

Business Overview

UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:

Fearless: We bring our authentic selves to work and put our whole selves into the work
Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do
Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible
Unified: We band together to accomplish what we could not otherwise do alone
Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.

Position Overview

The position will oversee the partnership strategy and go-to-market approach for digital power partners including Google and Meta. Candidate will be accountable for the operational excellence across the business and ensuring compliance to SLAs. The candidate should be well-versed in all of the digital channels and able to articulate the role of each channel and how they are able to bring a client’s strategy to life and meet client’s business objectives. By using their extensive digital landscape knowledge, performance of past campaigns, and research, the candidate should have the ability to justify investment recommendations, develop learning agendas and drive innovation.

Responsibilities

• Direct communication with clients for all marketplace intelligence, negotiations, and partnership needs
• Collaboration with programmatic, social and search disciplines to deliver holistic solutions
• Oversee the development and execution of go to market strategy, recommendations and learning agendas
• Lead brand safety workstream across all channels with a deep understanding of IAS
• Identify and present new and emerging partners and opportunities in the marketplace
• Oversee operational excellence and accuracy with deal stewardship

Required Skills and Experience

• Proven ability to interpret and analyze data to inform go-to-market strategies; strong ability to translate data into well-articulated ideas
• Strong marketplace relationships with senior salespeople at major media companies
• Creative approach to defining deal terms including pricing models and value based on client objectives
• Proven track record with client relations and growing existing business
• Knowledge of buying, planning, client presentation and reporting

Desired Skills and Experience

• Demonstrated critical thinking and problem-solving abilities
• High level of comfort presenting to clients and internal team members
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, c