Marketing Director – Healthcare EHR & RCM | Work From Home

Location: Florida City,Florida,United States

ClinicMind is a healthcare technology and services platform delivering integrated Electronic Health Records (EHR), Revenue Cycle Management (RCM), and patient engagement solutions to independent healthcare practices. Our platform supports the full patient care and revenue lifecycle and is deeply embedded in how practices operate, bill, collect, and grow.

Marketing at ClinicMind is a revenue-supporting function, tightly aligned with Sales and Growth. We operate in a regulated, relationship-driven market where credibility, clarity, and execution discipline matter as much as creativity.

Role Overview

ClinicMind is hiring a founding Marketing Director to build and run a predictable lead engine. This is a hands-on, outcomes-owned role that turns Growth Strategy into weekly execution across paid ads, events, content/SEO, and partner motions—leveraging agencies and contractors early, then hiring internally as ROI proves capacity needs.

You’ll partner closely with Edisa (Chief Growth Strategy Officer) and Sales leadership to improve lead volume, lead quality, and conversion from first touch to SQL to opportunity—through clear accountability, fast iteration, and disciplined execution.

In addition to demand generation, this role is accountable for maintaining ClinicMind’s market credibility and brand leadership, including third-party trust signals (e.g., G2) and customer proof that converts into demand. ClinicMind also expects marketing to lead by example, using PatientHub internally as the default system for marketing/sales workflows—so we can credibly show customers how to replace fragmented tools with one platform.

Primary Accountability

Deliver a scalable, measurable marketing system that produces a qualified pipeline for Sales while strengthening ClinicMind’s brand leadership and credibility in-market.

Core Success Metrics (owned by this role)

• New logo: deliver SQL volume aligned to Sales goals (targets discussed in interview)

• Efficiency: maintain all-in cost per SQL while scaling

• Quality: improve MQL → SQL, SQL → Opportunity, and downstream show/hold rates (in partnership with Sales/SDRs)

• Predictability: weekly dashboard and attribution clarity by motion/channel

• Brand leadership: sustain and grow third-party credibility (e.g., G2 presence, review velocity/quality, proof-point packaging)

• PatientHub-first execution: ensure ClinicMind marketing/sales workflows run on PatientHub; internal learnings become external proof + enablement

Core Responsibilities

Build and operate the lead engine

• Own the end-to-end marketing system that delivers new logo SQLs aligned to Sales goals

• Define and manage distinct lead pools (new logo vs existing customers; paid vs organic vs events vs lifecycle), with clear attribution and conversion reporting by pool.

• Translate Growth Strategy into a clear quarterly plan and a weekly execution cadence (launches, experiments, optimizations)

• Maintain a performance portfolio across channels and reallocate budget based on cost/SQL, SQL → Opportunity, and win-rate signals

• Own CRM hygiene for marketing-owned stages (definitions, routing rules, dedupe, SLA reporting) in PatientHub.

Run multi-channel demand gen with speed and discipline

• Plan and launch campaigns across paid, content/SEO, email/lifecycle, webinars, and events—focused on qualified demand, not vanity metrics

• Build and optimize landing pages, offers, nurture sequences, and conversion paths (with internal and agency support)

• Create a repeatable “campaign factory” process: brief → build → QA → launch → measure → iterate

Manage agencies and contractors like an internal team

• Lead agencies/contractors across paid media, creative, SEO, web, and content with clear briefs, KPIs, timelines, and performance reviews

• Ensure vendor output ties directly to pipeline outcomes; cut or correct underperformance fast

• Establish standards for messaging consistency, design quality, and delivery quality across all vendor work

Improve lead quality and sales conversion with tight handoffs