Search Marketing Director

Company Description

Redzone helps manufacturers make more product for less while greatly improving the employee experience. While there is a lot of hype around digital transformation, the factory of the future, and Industry 4.0, the focus has been on the equipment and technology – not the people. At Redzone, we are all about the people, what we call “the connected worker.” We make frontline teams more engaged and more productive so their lives improve while contributing to positive business outcomes. We do this by combining exceptional software and world-class coaching, giving our customers an average productivity increase of 22% in 90 days. Redzone brings together Production, Maintenance, and Quality teams, improving the communications between those teams to resolve issues and increase output. Decision-making happens on the shop floor by the people doing the work, in real time, for immediate impact and a better overall employee experience.

With over 1000 customers, 1400 plants and 325,000 users, Redzone is changing the way people work – one plant at a time.

Job Description

Redzone is seeking an accomplished and results-driven Search Marketing Director to elevate our global digital presence and accelerate demand generation. Reporting to the SVP of Marketing, this leader will partner cross-functionally across Marketing, Sales, and Product to build and execute an integrated digital strategy that drives awareness, engagement, and qualified pipeline.

This is a pivotal role for a digital marketing expert who brings deep SEO expertise, a forward-looking approach to AEO (AI Engine Optimization), and a strong track record of optimizing websites for conversion and revenue growth.

The ideal candidate combines strategic leadership with hands-on execution, thrives in a fast-paced, high-growth environment, and knows how to turn digital investments into measurable impact. This role manages one direct report, with the opportunity to build and scale a world-class digital marketing team.

Key Responsibilities

SEO, AEO & Website Optimization

• Own and evolve Redzone’s global SEO and AEO strategy to maximize visibility, share of voice, and qualified traffic.
• Stay ahead of the evolving AI search landscape, building best practices for AI Engine Optimization to ensure Redzone content is discoverable in emerging AI-driven ecosystems.
• Lead ongoing website strategy and conversion optimization to transform traffic into qualified leads and opportunities.
• Partner with Product Marketing to ensure cohesive storytelling, content alignment, and messaging across all digital touchpoints.
• Leverage analytics, user experience insights, and experimentation (A/B testing, personalization, journey mapping) to continuously improve performance and conversion rates.

Paid Search

• Experience managing and optimizing paid search (SEM) campaigns in Google Ads.
• Ability to analyze SEO and SEM performance together to improve overall search visibility and pipeline impact.
• Skilled in keyword research and ad/landing page alignment to drive high-quality traffic.

Technology, AI & Analytics

• Partner with Analytics to define KPIs, reporting frameworks, and attribution models across paid and organic channels.
• Monitor and report on key performance metrics including traffic, engagement, MQLs, pipeline, and influenced revenue.
• Champion AI-driven marketing initiatives such as predictive targeting, intent-based engagement, dynamic content delivery, and automated optimization.
• Evaluate, pilot, and scale emerging AI marketing technologies that drive efficiency and growth across the funnel.

Leadership

• Bring strong cross-functional influence and collaboration skills.
• Serve as a strategic thought partner to marketing and business leaders, helping shape digital priorities and execution.
• Coach and develop a team while cultivating a culture of curiosity, innovation, and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of B2B digital marketing experience, ideally within software/SaaS.
• Deep expertise in SEO, with proven success driving growth through organic and AI search optimization (AEO).
• Strong track record of website conversion optimization and lead-generation strategy.
• Advanced understanding of marketing technologies across SEO/AEO, CMS, ABM, and analytics.
• Analytical, data-driven mindset with excellent communication and leadership skills.
• Experience in manufacturing, industrial tech, or connected workforce solutions is a strong plus.

Additional Information

Compensation Package:

• Base pay