Senior Director, Partner Excellence Group EMEA

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role:

As the Sr Director, Partner Excellence Group – EMEA Hub Leader, you will report directly to the Group Vice President, Partner Excellence Group (PEG), with close alignment and a dotted-line relationship to the EMEA Global Partnerships & Channels (GPC) Leader. PEG sits within the Global Partnerships & Channels organization and operates as the counterpart to the Customer Excellence Group, focused on ensuring partners are fully enabled and delivering value across the entire customer lifecycle. 

You will lead a team accountable for driving the full pre- to post-sale partner excellence remit in EMEA — from early sales engagement through customer value realization — in close collaboration with the GPC Leadership team. This role is pivotal in ensuring seamless partner activation, execution, and success across the region. 

In this high-impact role, you will: 

Lead EMEA Regional Execution 

• Lead the PEG EMEA Hub strategy and execution across Partner Program Advocacy, Partner Success & Talent Excellence, and Regional Events & Experiences. With close alignment across PEG leadership. 

• Translate global Partner Strategy and PEG Global House deliverables into localized plans aligned to EMEA business priorities. 

• Ensure ServiceNow’s 5 Routes to Market and GTM priorities are executed effectively in EMEA. 

Drive Partner Program & Incentives Impact 

• Lead adoption and performance of partner programs, frameworks, and incentive models across EMEA. 

• Manage ROI for MDF, BDF, awards, and other performance-based investments to accelerate growth. 

Enhance Partner Capacity & Readiness 

• Oversee enablement programs that grow partner delivery capabilities, AI skills, and GTM readiness. 

• Drive delivery quality and talent excellence across the EMEA partner ecosystem. 

Champion Partner Engagement & Value Realization 

• Deliver impactful partner events, experiences, and communications in the region. 

• Govern programs to accelerate sales velocity, customer value, and solution adoption. 

Operate as the EMEA Conduit to Global 

• Serve as the primary connector between EMEA execution teams, PEG Global House leaders, and Partner Strategy. 

• Maintain a continuous feedback loop with the EMEA GPC Geo Leader to align priorities and execution. 

Qualifications

To be successful in this role you have:

• 15+ years of senior leadership in partner ecosystem management, with significant EMEA experience. 

• Proven expertise in partner programs, incentives, enablement, events, communications, and value realization. 

• Proven success in managing senior leaders and building high-performing teams that deliver measurable impact across regions. 

• 5+ years experience working for, with or around consulting or services integrators. 

• Strong track record leading cross-functional, geographically dispersed teams in complex matrix environments. 

• Ability to translate global strategies into actionable, measurable regional execution plans. 

• Exceptional executive presence, stakeholder influence, and relationship-building skills. 

• Strong analytical mindset and ability to use data to guide strategic decision-making. 

• Familiarity with AI-driven GTM strategies and partner capability development. 

• Bachelor’s degree required; advanced degree preferred. 

• Culture wise someone who leads with trust and transparency, strong history of leading highly successful and functioning teams.  

JV20

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature