RCI: Marketing Analyst

Duties and Responsibilities: 

1. Event Planning & Concept Development 

• Collaborate with Business Units (BUs) and Brand Marketing to develop event concepts, themes, and objectives aligned with business and brand strategies. 

• Prepare detailed event proposals, including creative concepts, program outlines, and activity schedules. 

2. Coordination & Stakeholder Management 

• Work with internal teams (BUs, Brand Marketing, Digital Marketing) and external partners/vendors to ensure seamless event execution. 

• Align event plans with BU objectives and marketing campaigns for maximum impact. 

3. Event Execution & On-site Management 

• Oversee event set-up (ingress) and dismantling (egress), ensuring all logistics are handled, including booth delivery, collateral distribution, and equipment setup. 

• Manage event registration, booth manning, and attendee engagement during the event. 

• Ensure smooth program flow and address operational issues in real time. 

4. Logistics & Resource Management 

• Coordinate with SCM (supply chain management) delivery and installation of booths, event materials, promotional items, and other collateral. 

• Manage vendor contracts, bookings, and service agreements to ensure timely and cost-effective procurement. 

5. Event Coverage & Post-Event Activities 

• Work with the Digital Marketing team to coordinate event coverage, including photography, videography, and live updates. 

• Conduct post-event evaluations, compile reports, and provide recommendations for future events. 

Educational Attainment and Work Experiences: 

• Bachelor’s degree in Marketing, Communications, Business Administration, Event Management, or a related field 

• 2–3 years of experience in events management, activations, or marketing support, preferably in healthcare, wellness, or consumer goods industries 

• Hands-on experience coordinating events from planning to execution, including logistics and stakeholder coordination 

Skills & Competencies 

• Good project coordination skills with attention to detail and the ability to handle multiple tasks at once 

• Strong interpersonal and communication skills for effective coordination with internal teams, vendors, and partners 

• Creative thinker with the ability to translate ideas into engaging event concepts 

• Proficiency in MS Office and familiarity with digital tools for event promotion and tracking 

• Ability to work well under pressure and adapt quickly to changing requirements 

Other Requirements 

• Willingness to travel to event sites as required 

• Flexibility to work evenings, weekends, or holidays depending on event schedules (will offset hours) 

• Int