Field Marketing Analyst

Company Overview

​At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. Our critical communications, video security and command center technologies support public safety agencies and enterprises alike, enabling the coordination that’s critical for safer communities, safer schools, safer hospitals and safer businesses. Connect with a career that matters, and help us build a safer future.

Department Overview

The NA government marketing team creates and oversees the execution of regional marketing plans for law enforcement, fire, emergency medical services, government services, and federal industries. The team coordinates and oversees the marketing strategy for campaigns and thought leadership content, serves as a center of solutions expertise, manages customer advocacy sponsorships and relationships, and is responsible for customer briefings and demonstrations.

Job Description

The Field Marketing Analyst is a high-visibility role that works closely with the sales team to identify regional sales opportunities that need marketing support.

This individual will:

• Strategize the digital marketing plan (audience segmentation, marketing tactics, and media mix recommendations, etc.) for their region and defined products

• Work with product and sales leaders to shape regional campaign themes for a year-long timeframe

• Coordinate with key functions to fulfill and execute marketing plans (digital campaigns marketing team, marketing operations, call center, sales enablement)

• Develop strategy for regional events by coordinating sponsorship, product demos, and marketing materials

• Plan and execute account-based marketing campaigns and activities

• Create custom content to support large business opportunities, including print materials, micro-sites, and videos

• Develop customer references and case studies

• Identify regional marketing needs and highlight to other teams within the marketing department

Knowledge/Skills:

• Bachelor's Degree, Marketing or related field preferred

• 2+ years of marketing or sales experience

• Experience creating marketing plans and digital marketing strategies to drive tangible results via a demand waterfall

• Experience working with digital media and social marketing platforms to drive leads

• Ability to understand and action on marketing data and insights

• Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment

• Familiarity working directly with sales teams and sales leadership

• Exceptional verbal and written communication skills

• Skilled and confident presentation skills

• A proactive approach to problem identification and resolution

• Demonstrated experience working in marketing

• Able to gain a sales-level working knowledge of our broad portfolio

• The position will require up to 25% travel.

Target Base Salary Range: $55,000 - $60,000 USD

Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

Basic Requirements

• Bachelor's Degree

• 2+ years of marketing or sales experience

Travel Requirements

Under 25%

Relocation Provided

None

Position Type

Experienced

Referral Payment Plan

Yes

Our U.S. Benefits include:

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K
• 10 Paid Holidays
• Generous Paid Time