P&A Product Management Intern

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Job Description:

The P&A Product Management intern will play a vital role in supporting key business initiatives within the Mercury Marine Parts & Accessories business team. This position is responsible for conducting competitive market research, identifying market gaps, developing dealer catalogs, and creating compelling product descriptions and content. This position will also collaborate with cross-functional teams to support daily operations of the parts and oils categories.

Strong communication skills are essential, as the role involves regular interaction with various departments, divisions, suppliers, and customers. This internship offers an excellent opportunity to gain hands-on experience in the dynamic marine industry, with exposure to marine engines, parts, and oils.

The role will be located at our Fond du Lac, WI location.

Primary Duties and Responsibilities:

• Support daily product management activities, including the creation of product collateral such as website content and sell sheets, SKU rationalization, sales reporting, and product assortment analysis.
• Conduct competitive analysis across various product lines by evaluating the 5Ps: pricing, product, promotion, positioning, and placement in online markets.
• Perform market assessments to identify new growth opportunities and assist in business development initiatives.
• Maintain and update cross-reference lists, pricing data, and competitive positioning insights.
• Assist in updating product images and descriptions to help dealers and retail customers accurately identify and purchase Mercury and Quicksilver parts.
• Collaborate with cross-functional teams, suppliers, customers, and dealers to support product-related initiatives.
• Analyze industry trends and competitor data to identify opportunities for product line enhancements.
• Review current product offerings and present recommendations for improvement in a final presentation.

Knowledge, Skill and Ability Requirements:

• Strong verbal and written communication skills, with the ability to engage effectively across all levels of the organization
• Excellent interpersonal skills for building and maintaining productive working relationships
• Proficiency in data analysis and management, with the ability to present findings clearly and effectively
• Project management experience or skills, with the ability to prioritize tasks and meet deadlines (preferred)
• Ability to collect, analyze, and derive insights from market and consumer data

Minimum Qualifications:

• Student pursuing a Bachelor's degree in business, management, marketing, or CPG in retail
• Mechanical and business aptitude and familiarity with the marine and/or powersports businesses is preferred
• Minimum 3.0 GPA required
• Proficient Microsoft Office (Outlook, PowerPoint, Excel)
• Excellent communication and organizational skills
• Hardworking, enthusiastic, and self-motivated personality

Working Conditions:

• Hybrid; At least 3 days a week onsite in Fond du Lac, WI
• Learning Opportunities: Our Student Program is designed to provide hands-on experience in a professional setting. You will work alongside experienced professionals and get a chance to apply your academic knowledge to real-world tasks.  
• Project Work: The work environment is supportive, collaborative, and conducive to learning. Student co-ops or interns typically work on specific projects or tasks that contribute to the organization’s goals. This may range from supporting larger projects to handling smaller, individual assignments.   
• Hours: Co-ops and Interns are expected to work a full 40-hour work week
• Feedback and Performance Reviews: As a co-op or intern, you will receive feedback and performance reviews throughout your assignment. We value the importance for interns to understand their progress and areas for improvement.