Managing Director, Email Marketing (Remote)

At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. 

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

The Managing Director, Email Marketing is accountable for creating and maintaining the overall vision, strategy and execution of the American Cancer Society’s email, text and marketing automation programs. As the business owner of Salesforce Marketing Cloud, the Managing Director oversees implementation all ACS marketing automation journeys striving to cultivate meaningful relationships with constituents, generate revenue, and better service the ACS mission by improving external email practices and engagement across the organization. This leader manages a team operating as a center of excellence within the organization, responsible for creating strategic marketing campaign recommendations targeting engagement or response of primary ACS audiences – donors, patients, volunteers, fundraisers, prospects – for both Marketing-led and pillar-led initiatives. This leader is responsible for creating and maintaining the overall vision, direction and execution of the American Cancer Society’s email and text marketing programs for the enterprise - ensuring This leader is responsible for oversight and standardization of the organization’s 13+ email programs and 5+ SMS programs maintain a single voice, centralize data to cultivate relationships with constituents, generate revenue, and better service the ACS mission by improving external email practices and engagement across the organization. This role requires the deep technical expertise required to develop all aspects of campaign design and implementation including articulating and managing technical requirements, identifying defects and enhancements and articulating solutions. This includes management of both internal and external IT partners, ensuring efficiency, consistency, and accuracy of the marketing systems and processes followed across platforms and programs. And also includes technical and training documentation, ensuring compliance and honoring preferences through rigorous quality control.

This role is directly accountable for revenue and list growth, and delivering annual revenue goal for the marketing email product with responsibility of the relationship, contract management, budgeting and invoicing of all email and text strategy, production and external partners. Leading program performance KPIs, projecting costs and budget reconciliation across the national program.

***This is a remote position that can be home-based anywhere within the United States. ***

MAJOR RESPONSIBILITIES

• Strategic leadership and oversight of the enterprise-wide marketing automation strategy and implementation, ensuring alignment with ACS’s fundraising, engagement, and mission delivery objectives.
• Primary liaison with the ACS Legal team to ensure compliance with all channel privacy regulations, including but not limited to email marketing, text marketing, and automated journeys. Proactively monitors regulatory changes, identifies risks, and compliance.
• Oversees the selection, development, and optimization of marketing automation tools across the enterprise, ensuring they meet evolving business needs and enhance donor and customer engagement.
• Leads audience segmentation and engagement strategies, ensuring targeted and personalized communications that drive revenue, donor retention, and mission service delivery.
• Accountable for leading integrated email and multichannel campaign strategies, ensuring alignment across digital, social, and offline channels to create a seamless and engaging customer experience.
• Analyzes and optimizes program KPIs, using data-driven insights to test, measure, and refine marketing automation strategies to achieve key business objectives, including revenue growth, donor engagement, and impact expansion.
• Identifies and champions marketing industry innovations and best practices, ensuring ACS remains at the forefront of marketing automation, personalization, and digital engagement.
• Partners with key stakeholders across the organization to establish expectations, goals, and testing plans for email and text marketing strategies, ensuring segmentation and messaging drive maximum impact.
• Leadership, supervision, and accountability for the Email Marketing team, ensuring compliance, optimizing workflows, and overseeing enterprise-wide training and access to marketing automa