Director, Integrated Experience Planning – Enterprise Marketing Partnerships

Job Description Summary

The Director, Integrated Experience Planning – Enterprise Marketing Partnerships will report directly into the Executive Director, Customer Experience Planning & Optimization and will lead the strategic development, execution, and optimization of integrated brand experiences across Novartis Marketing Partnerships. The Director will ensure that these experiences are aligned with overall brand strategies, marketing objectives, and deliver exceptional engagement for target audiences, translating the overall communication strategy into actionable go-to-market activities that create a unified HCP & patient experience across their respective brands. This key role will collaborate with the Marketing Strategy Leads, Data, Insights, Analytics, the Content Lab, Product Management, Marketing operations, Comms, and Patient Advocacy as well as external partners, to architect an omnichannel customer experience that delivers against the defined product strategy and objectives and drive innovation in how the company leverages sports to enhance brand perception and drive business outcomes.

This position is based in East Hanover, NJ and will not have the ability to be located remotely. This role has the possible option of occasionally working in the NYC office, subject to approval by your manager. Please note that this role would not provide relocation and only local candidates will be considered. This position will require up to 15-20% travel as defined by the business (domestic and/or international).

 

Job Description

Key Responsibilities:

• Supporting Senior Integrated Customer Experience Planning and Marketing Strategists to translate Behavioral Strategies into integrated experience plans.
• Stay abreast of emerging trends and technologies in sports and entertainment marketing and identify & evaluate new opportunities for marketing partnerships that can effectively reach target audiences and support business goals.
• Lead the development of measurement frameworks tied to the experience that will optimize in-market activities.
• Working with IMO, Comms, Patient Advocacy and Medical cross functions, external agencies and research partners to identify barriers and drivers that are standing in the way of customers/patients/caregivers to achieve mutual goals
• Analyzing and understanding brand dynamics & synthesizing insights/ analytics to inform a cohesive and coordinated Experience Plan
• Driving and supporting collaboration across the cross-functional team to foster learning, hypothesis building, learning agenda creation and innovation 
• Collaborating across the IMO and other cross-functional areas to plan and enable a coordinated and cohesive experience across experience touch points 
• Finding knowledge gaps and commissioning research to address specific insight outages. Collaborating with business leads and subject matter experts to develop and implement new Novartis capabilities. Changing or refining the category's current assumptions about patient or HCP behavior by providing fresh perspectives and finding new opportunities.

Essential Requirements:

• Education: Bachelor's degree required
• 8 years of demonstrated experience finding opportunities and driving solutions in sports/entertainment marketing, experiential marketing, or a related field, with increasing levels of responsibility to build an orchestrated customer journey
• Experience in driving the planning and strategy for multiple brands and audiences in the Sports/entertainment Industry and fan engagement strategies.
• 5 years of demonstrated experience in applying data, insights, behaviors, and analytics to optimize customer experiences
• 5 years of experience in customer engagement, social media and CRM, to use journey mapping, personalization, and content to realize and improve customer value
• Accepts a collaborative approach and experience; thrives working closely with research, content, and data specialists to diagnose and solve client business challenges and audience difficulties or opportunities for marketing
• Experience with media and content testing to analyze efficiency of integrated communications in HCP or DTC category marketing
• Is comfortable with a high level of collaborative development with cross-functional team of marketers across the Novartis Product, Marketing, and agency teams, able to manage and develop relationships and help frame conversations and work on a collective goal of effective experiences
• Develop and operationalize digital engagement and integrate a marketing framework with CPI/KPIs
• Strong cross-functional leadership and ability to collaborate effectively with various partners and teams including Communications, Legal, Regulatory, Privacy, Compliance and IT

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