Manager, Digital Media

Job Summary:

WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!  

THE ROLE
The Manager, Digital Media Strategy will play a key role in the development of media campaigns and will be an integral part of the Digital Marketing team.

Responsibilities include developing performance-based digital strategy, leveraging data and research to build optimal, multi-faceted digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, developing innovative media strategies, and client management.

WHAT THIS ROLE WILL DO
 

Leadership/Management Skills

• Provides mentorship, training and meaningful growth to the team

• Establishes a strong rapport with department and line of business counterparts

• Work across teams to ensure accuracy, consistent execution and seamless client service 

• Interact with multiple partners and continually collaborate across the marketing organization to promote audience-centric thinking and knowledge sharing

Media Planning and Execution

• Power user of data and tools at our disposal to create data-driven multi-channel digital media plans that align with business objectives

• Works closely with Associate Director to ensure plans across all events are leveraging best practices and optimal media mix 

• Actively identifies cross-media optimizations while also taking into account the larger business goals 

• Measure results, analyze effectiveness, and provide key insights on overall plan performance

• Identify and incorporate first-to-market (alphas, betas) into media plan

General Knowledge

• Proactively monitor media landscape and identify relevant trends pertinent to our business 

• Construct publisher recaps, trends and POVs upon request

• Identify and share best practices, wins, recaps regularly

• Proactive thinking and identifying operational optimizations

Communication

• Communicates with confidence and displays strong ability to speak as it relates to campaign performance and industry trends    

 
WHAT THIS PERSON WILL BRING

• 5+ years experience in Digital Media

• In-depth understanding of media planning, negotiation, and performance analysis

• 1+ years of people management

• Knowledge of media landscape and how channel mix impacts goals of overall media plan

• Experience across digital media, including Paid Search, Social, and Programmatic; agency experience highly preferred
  o    Social Platforms (Facebook/Instagram, Snapchat, TikTok)
  o    DSPs (Google’s DV360, The Trade Desk, Amazon AAP, Verizon/Oath)
  o    Paid Search (Google Ads, SA360)
  o    Digital ad trafficking tools (Campaign Manager/DCM, etc.)

• Working comprehension of strategy development and required media math

• Strong degree of accuracy and attention to detail

• Ability to thrive in a very fast-paced environment with high volume 

• Proven record of effectively managing large budgets,