Social Media Lead

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

We are seeking an experienced and strategic Social Media Lead to manage our social media efforts through collaboration with an external agency. This role will serve as the primary point of contact between our organization and the agency, ensuring that all social media initiatives align with our brand goals and drive measurable results. As a senior individual contributor, you’ll be responsible for providing strategic direction, creating in-house content, and ensuring quality execution across all platforms.

What you’ll be doing: 

Agency Management: Serve as the liaison between our company and the social media agency, ensuring that strategies and campaigns are aligned with business objectives and brand guidelines.

Strategic Direction: Provide the agency with clear guidance on social media strategy, brand tone, content themes, and campaign goals.

Content Creation: Create compelling content in-house that aligns with the overall marketing initiatives and themes. Craft engaging and impactful copy for various social media platforms and marketing materials ensuring alignment with our brand voice and audience preferences. Oversee and approve all content proposed by the agency (including posts, visuals, and videos) to ensure it is on-brand, engaging, and high-quality. 

Collaboration Across Teams: Work with internal teams (e.g., marketing, sales, product, PR, design, internal comms) to provide the agency with the necessary information, assets, and guidance to support wider campaigns and product launches. Partner closely with internal communications for employee advocacy efforts. Partner with the design team to enhance YouTube presence. 

Thought Leadership and Executive Profiles: Beyond managing our corporate channels, partner closely with the Director of Communications and key CxO/ELT members to develop unique POVs and executive profiles on social media, curating content and commentary to extend our reach and develop thought leadership in the market. 

Community Management & Advocacy: Use social media to build and foster two-way engagement and community, including the management of our Customer Advisory Board (CAB) group on LinkedIn. Partner with our Employment Brand Lead on employee engagement, activation and advocacy.

Campaign Management: Collaborate with the agency on the development and execution of social media campaigns, ensuring key milestones and deadlines are met.

Performance Monitoring & Reporting: Regularly review reports, analyze KPIs, and provide feedback for improvement. Align brand and marketing goals with social media KPIs.

Ensure Consistency: Make sure that all social media content and activities are consistent across platforms and aligned with overall brand and marketing strategies.

Stay Current: Keep up with emerging social media trends, platform updates, and industry best practices. S