Digital Marketing Associate (Ecommerce)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Ecommerce Marketing & Analytics Team works across channels—from CRM to paid media, influencer, and affiliate marketing—to drive awareness, traffic, and retention for our adult collector business. This sharp, collaborative team knows how to mix strategy with creativity, turning insights into campaigns that truly connect with fans.

Job Description

The Opportunity: 

Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

As a Digital Marketing Associate within the Ecommerce & DTC organization, your primary responsibility will be to assist in the rapid expansion of our affiliate and influencer marketing programs for the Mattel Creations adult collector business. In addition, you will support various other performance marketing initiatives, including digital advertising and social commerce. As a voice of the team, you will understand and confidently communicate best practices and key learnings to both internal and external partners. You must be data-driven and consumer-obsessed in your approach to work.

You will work closely with the Performance Marketing Manager and our agency partner to support the Digital Merchandising, Creative, Global Brand, and National Account teams in delivering campaigns that meet business objectives.

What Your Impact Will Be: 

• Support the growth of our affiliate network via proactive outreach, as well as coordination with internal brand and influencer teams to onboard existing creator-partners and external collaborators
• Work with internal teams and agency partners to ensure the timely development and hand-off of creative assets to support paid campaign efforts
• Support creative and marketing plan approvals via the creation of digital "approval packages" with licensors / external partners
• Coordinate the fulfillment of product samples to agency partners and content creators for creative development purposes
• Collaborate with Integrated Marketing Manager and others to manage campaign calendars and ensure all stakeholders are updated with changes in a timely manner
• Manage Social Commerce Catalog Feeds, including Meta Commerce, Reddit Catalog Ads, etc.
• Own the creation of UTM links, QR codes and short links for internal and external partners

Qualifications

What We’re Looking For:

• 2-3 years’ experience in a related role
• Data analysis: Ability to analyze and interpret marketing data, identify trends, and make data-driven decisions
• Knowledge of web analytics tools (e.g., Google Analytics)
• Digital advertising platforms: Familiarity with various digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, Reddit Ads Manager, etc. to create and manage targeted campaigns
• Familiarity with Google Merchant Center
• Proficiency with Shopify - navigate the backend, ability to generate and modify reports, manage discount codes, etc.
• Experience with affiliate marketing is a plus
• Excellent communication and organizational skills
• Ability to manage multiple projects and meet deadlines
• Strong interpersonal skills and the ability to build relationships across a variety of teams
• Creative thinker and skilled problem-solver
• High attention to detail

The annual base salary range for this position is between $75,000 and $90,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven