Event Marketing Coordinator - Hybrid Chicago

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses

Job Description

Informa Connect is looking for an energetic, creative and performance-orientated Event Marketing Coordinator to drive audience, retention and growth for our Foodservice portfolio of brands. If you are entrepreneurial, data-focused and able to work across different marketing channels to increase awareness and engagement, this is the job for you.

The Marketing Coordinator, in alignment with our Marketing, Sales, and Brand Directors, will be responsible for developing and deploying multi-channel audience marketing campaigns to increase awareness, engagement and growth for the brand’s event portfolios.

You will be organized and data-driven, with a strong track record of using content marketing techniques and analytics to drive audience and engagement.  This position reports into the portfolio’s Head of Event Marketing and requires extensive collaboration with marketing, design, sales and brand leads.

Primary responsibilities:

• General administrative event marketing support of the Foodservice portfolio
• Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads
  • Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, and layouts designed to convert).
• Event Marketing Execution & Campaign Management:
  • Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.
  • Within automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture, reengagement, cart abandonment, and new contact creation).
  • Create, update and manage brand websites, event pages and various product pitches, decks, etc.
• Optimize and improve marketing operation workflows to measure effectiveness, performance, and ROI
• Analyze and report on campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and future strategies
• Collaborate with the social media manager on community engagement, including monitoring of LinkedIn group and responding to comments across platforms

Qualifications

• Minimum of 2 years’ experience in marketing, ideally within a B2B media and events landscape
• Commit to 2 days a week in our Chicago office, the rest of the week will be work from home
• A "can-do" attitude, with a desire to extend existing skills and be a problem solver
• Demonstrable experience in marketing campaign execution and meeting deadlines
• Exemplary organizational and prioritization skills - Project oriented with an attention to detail
• Excellent collaboration and communication skills; written, verbal, presentation - with copywriting experience
• Proficient in Microsoft Office Suite, especially Excel
• Experience with Eloqua preferred
• Travel ~ 10% per year
• The pay range for this position is $50,000 - $55,000 depending on experience 
• This posting will expire on 9/23
   

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for