Principal Associate - Discover Backbook Conversion Marketing

Principal Associate - Discover Backbook Conversion Marketing

We’re looking for an experienced Marketing Strategist to drive customer marketing for incoming Discover customers into the Capital One ecosystem - from brand and creative strategy through in-market execution across multiple channels. The right candidate will have marketing experience in brand strategy as well as developing and executing marketing campaigns.  They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued.  We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Responsibilities:

 

• Develop marketing strategies to support Discover cardmember conversion to Capital One, encouraging digital engagement and spend with Capital One

• Lead cross-functional working group responsible for delivering marketing strategies, including Creative, Segmentation, Email Coding, Direct Mail delivery and Legal Routings

• Leverage insights & performance results to identify opportunities to optimize marketing programs

• Champion and deliver customer research to inform marketing strategies and creative decisions, developing materials to socialize insights to obtain leadership buy-in

• Develop learning agenda, including research and testing plan, to inform optimizations for future waves

• Monitor and analyze marketing engagement metrics to inform future marketing campaigns to backbook customers post-conversion

• Partner with Product and Enterprise teams to ensure capabilities are being developed to meet team needs, and enable marketing strategies

• Identify potential impediments to problem solve autonomously or escalate to leaders for help as necessary

• Merchandize and socialize marketing & business results with broader stakeholder groups

Ideal Candidate:

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.

• Thrives on collaboration, the opportunity to build in white space, and the drive for results.

• Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.

• Adept at briefing and collaborating with creative teams, external agencies and internal resources, on the development of marketing assets.

• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights

• Has a passion for leveraging data, metrics and insights to drive results and learnings.

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 5 years of experience in brand strategy or product marketing experience with experience managing multiple channels, on the agency or client side

• At least 5 years of experience in planning, executing and analyzing marketing programs

• At least 5 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications

• 5+ years of experience driving optimization plans and creative strategy

• 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position. 

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations,