Area Sales Manager- West Coast - Remote
Regal RexnordAbout the role
The Area Sales Manager (ASM) is responsible for driving growth across all customer accounts—both direct and through distribution channel throughout Northern CA. With a focus on developing new OEM and machine builder relationships, this role influences purchasing decisions, expands share on new and existing designs, and delivers strategic sales results through collaborative, solution-oriented selling. This position requires up to 50% travel.
Specific Responsibilities Include:
Responsible for all customer locations (direct and indirect customers) in a defined geographic territory, with emphasis on developing new OEM/machine builder accounts
Drive specification on new designs and share gain on existing designs at customer accounts.
An essential function of this job is to travel up to 50% of the time.
Collaborates with Distributor Commercial team when jointly pursuing end customer business.
Collaborates successfully in a team selling environment with Customer Service, Application Engineering, Product Line Managers, Manufacturing Engineering and other team members as needed.
Influence purchasing decisions at multiple organizational levels
Meet assigned targets for profitable sales volume and strategic objectives at accounts within area of responsibility.
Execute the following disciplined selling processes to attain quota: 1) Purposeful account planning, 2) Time and territory management, and 3) Funnel opportunity management/CRM proficiency
Educate OEM’s and distributors (when appropriate) on differentiation and value of Kollmorgen Products.
Ability to guide customers to a customized solution when a standard off-the-shelf product does not meet their needs
As a trusted technical advisor, establish productive, professional relationships with key distributor personnel conducive to collaborative selling at indirect accounts.
Proactively assess, clarify, and validate customer needs on an ongoing basis through QBR process
Maximize new business and marketing opportunities.
Be technically competent in the knowledge and application of Kollmorgen products in served markets. Engage proficient technical support as required.
Develop and maintain a Key Account Management Plan (KAMP) for each strategically important account and utilize CRM to coordinate tactical actions and manage opportunities
Prompt customer stakeholder groups to explore ideas and concerns while serving as the educated facilitator helping guide to a solution. Teach / Tailor / Take Control
Regularly report market conditions to leadership team with regards to industry segments, competitor trends and In-demand product features & benefits
Represent the company at trade shows, conferences and channel partner events as needed
Critical Competencies:
- Technical Aptitude & Product Knowledge – Demonstrates strong mechanical aptitude and deep understanding of Kollmorgen’s product portfolio, including motors, drives, and controls.
- Industry & Application Insights – Applies market knowledge to customer applications and identifies opportunities for innovation and growth.
- Relationship Building – Builds and maintains strong, trust-based relationships with OEMs, distributors, and internal stakeholders.
- Planning & Time Management – Effectively manages territory, prioritizes activities, and executes account plans with discipline.
- ROI-Based Solution Selling – Deliver
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