Director, Sales RTA T1200 Accounts

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Company Overview

Axon Enterprise is a pioneering technology company dedicated to advancing public safety through innovative solutions. From body-worn cameras to cloud-based evidence management software, we empower law enforcement agencies worldwide with the tools they need to protect and serve their communities. As we continue to innovate and expand our product portfolio, we are seeking a Senior Director of Sales for New Products to lead our team of overlay sales specialists.

About Us

We are a company built on a foundation of core values:

• Join Forces: We collaborate and support each other to achieve collective success.
• Expect Candor: We value transparency and honest communication.
• Aim Far: We set ambitious goals and strive to achieve them.
• Win Right: We prioritize integrity and ethical practices in everything we do.
• Own It: We take responsibility for our actions and strive for excellence.
• Be Obsessed: We are passionate about what we do and dedicated to continuous improvement.

What You’ll Do

The Director of Sales, top 1200 Accounts will be instrumental in driving the success of our Real Time Awareness Product suite (Fusus and Air). Reporting directly to the Director of New Products, this strategic leader will oversee a team of overlay sales specialists selling to our largest law enforcement agencies. The ideal candidate will have a proven track record of sales leadership, a deep understanding of how to strategically sell new products, and a passion for advancing public safety through technology.

Location: Remote in the US, based in West Region (WA, CA, CO, AZ), near a major airport
Reports to: Director of New Products, Whitney Stern 
Direct Reports: 7 Account Executives who live remote across the West

Your Impact

Lead our Real Time Awareness overlay sales team on the west. Be on the front lines with our customer base and work with them on how they create the best solutions to solve real-time operations. You'll play a crucial role in defining how Axon's solutions can best serve our customers in this dynamic landscape, acting as a bridge between our customers and our product team. This role will involve close collaboration with marketing, professional services, and sales stakeholders to drive new product sales and foster strong relationships with key customers.

Key Responsibilities:

• Sales Strategy Development: Create and implement effective sales strategies for new products, collaborating with cross-functional teams.
• Team Leadership: Lead, coach, hire, and inspire a team of overlay sales specialists, providing guidance to maximize their effectiveness in driving new product sales.
• Collaboration with Account Executives: Work closely with key account executives and their sales leaders to integrate new products into existing account plans and identify cross-selling opportunities.
• Stakeholder Relationship Management: Build and maintain strong relationships with law enforcement agencies, strategic resellers, and internal teams to ensure alignment and drive success.
• Market Analysis: Analyze market trends, competitive dynamics, and customer feedback to inform product positioning and sales strategies.
• Performance Accountability: Establish clear performance metrics and conduct regular performance reviews to drive accountability and results within the sales team.
• Sales Enablement Development: Partner with marketing and product management to create sales enablement materials, including presentations, collateral, and competitive analysis.
• Customer Advocacy: Act as the voice of the customer, providing insights and feedback to inform product roadmap and go-to-mar