Director Digital Marketing, NAM

An Amazing Career Opportunity for a Director of Digital Marketing, North America!! 

Location: Austin, Texas

Job ID: 38337

 

We are seeking an accomplished, strategic, and inspiring Marketing Director to lead our North American marketing programs, with key experience in digital marketing. This role will oversee the planning, creation, and delivery of integrated marketing initiatives, driving digital integrated campaigns, nurturing B2B and channel partner communities, and ensuring alignment with global strategies.

 

The ideal candidate will be a natural leader, with deep expertise in digital marketing operations, content strategy, customer engagement, and team empowerment. You will have managed agencies and stakeholders and worked cross-functionally to deliver measurable business growth – with specific attention to attribution and marketing KPIs. You will also play a critical role in shaping the future of our marketing ecosystem, contributing to new methodologies and innovative approaches where formal playbooks do not yet exist. 

 

Who are we? 

 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo 

 
Physical Access Control Solutions (PACS):

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions. 

This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.  

 

Are you ready to make a difference? Join us and help shape the future of security. 

 

As our Director of Digital Marketing, you’ll support HID’s success by: 

• Owning the development and execution of North American marketing strategies that align with global objectives and drive market impact.
• Creating and leading integrated marketing programs leveraging all the marketing mix, ensuring clear messaging architecture, competitive positioning, and audience resonance.
• Overseeing marketing operations, with a key alignment to digital functions, including campaign planning, resource allocation, agency management, creative development, and performance measurement.
• Developing best practice direct digital communication strategies that engage and nurture B2B customers and channel partner communities, demonstrating ROI.
• Delivering digital optimization across PPC, SEO, SEM and paid, owned and earned digital platforms.
• Spearheading CRM strategy integration and marketing automation adoption to improve customer engagement and campaign efficiency.
• Building strong relations with digital and central functions enhancing PACs NAM marketing. Build up PACs NAM customer data and its value to the marketing function.
• Sharing your experience and skills across the team, allowing team members to get great insig