Senior Digital Marketing / Communications Manager

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Digital Marketing / Communications Sr Manager

Management Level

Sr Manager - Non People Leader

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 15% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $117,300.00 - $195,500.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

Cox Automotive is a significant player in the automotive industry, transforming the way people buy, sell, own, and use cars. Our mission is to connect individuals to their goals, both today and tomorrow. At Cox Automotive, we offer the chance to take an important role in the digital revolution of the automotive industry. Our employees are part of an energetic team that builds world-class solutions to benefit the auto buying public, dealers, and manufacturers. At Cox Automotive, you’ll be immersed in an environment that values your teamwork and creative problem-solving techniques.

We are seeking an experienced Senior Digital Marketing / Communications Manager to create and oversee our marketing execution strategy across brands and channels while ensuring continued always-on optimization of our marketing programs. The candidate will play a crucial role in developing and leading marketing strategy for our organization. Will have demonstrated proficiency in digital marketing across multiple channels (social, search, email, media, etc.) developing, leading, and executing marketing campaigns across multiple B2B brands, across digital marketing channels.

This position requires a quick-paced, strategic thinker who can collaborate masterfully with brand/product marketing teams, and leadership to drive our initiatives. If you are this person and you’re passionate about leveraging digital channels to enhance brand visibility, engage audiences, and drive business growth, this role is for you. The candidate is easy to do business with, agile, can manage multiple projects simultaneously, meet goals, and work with multiple stakeholders. This person is a subject matter expert providing best practices for campaign journeys, managing the development and implementation of campaigns and overarching changes to improve campaign results, and thinks creatively to solve problems. The ideal candidate also enjoys constantly looking for ways to improve the process and their skills.

What You’ll Do

• Lead strategy and plans for strategic cross-organizational brand initiatives

• This Senior Manager plays a crucial role in maximizing the return on investment from the company’s marketing efforts and owning the strategy to continuously optimize and run marketing activities to engage with customers 24/7, rather than relying on intermittent campaigns.

• Strategizes, develops, coordinates and manages digital marketing programs and campaigns across multiple brands/solutions, channels, and diverse platforms with the purpose of increasing sales, driving brand awareness and increasing customer engagement.

• The individual will not be executing the programs in the various channels, however, must have proven experience leveraging email, paid and organic display, mobile, social media, search and more to ensure a comprehensive and effective digital mix.

• Identifying, developing and partnering with the channel marketers to implement always on optimization strategies to optimize the performance of each marketing channel, ensuring alignment with overall business objectives.

• Cross Channel Analysis: Strong analytical skills. Conducting comprehensive reviews of all marketing programs, journeys, and channels to identify areas of opportunity and potential growth. Review customer behavior and digital metrics. Identifies areas of opportunity to improve customer experience and align full funnel programs across brands/solutions. Explores, innovates, and develops digital audience insights to drive always on optimization, and new customer acquisition and engagement opportunities.

• Works with brands online to support campaigns utilizing deep digital media expertise and awareness. Ensure alignment and integration of digital with other marketing efforts.

• Lead the ownership of creation of an audience governance strategy (contact frequency management). This involves setting rules and guidelines for how often and when to send messages to different segments of our audience to avoid over-commu